SPH Content Lab serves clients in search of innovative multimedia storytelling solutions. Our content marketing solutions are fuelled by the resources of SPH newsrooms, and delivered across platforms – print, digital, radio and out-of-home – to achieve effective outcomes that delight our clients and engage audiences. Collaborating with partners including SPH CreativeLAB and Brand New Media, we offer an extended suite of services including content creation, access to social media influencers and video production; all part of our strategy to enable great ideas to achieve maximum impact.


With roots in the newsroom, SPH Content Lab is well-versed in creating compelling stories for the print medium. We have expertise in a range of subject matters – from automotive to travel to beauty and fashion. Extend your reach and amplify your message on The Straits Times, The New Paper, Lianhe Zaobao, Lianhe Wanbao and Shin Min Daily News.


What we offer:


Sponsored Series
Features within Classifieds

We offer clients engaging write-ups in The Straits Times Classified, The New Paper, Lianhe Zaobao, Lianhe Wanbao and Shin Min Daily News.

We craft editorial-led content that drives traffic across our products, which are visually attractive, relevant and easy to read. Topics covered include health, work, travel, and more.

Features and Supplements

Partner with us for features and supplements in our print dailies. We develop creative content, available for sponsorship, for a wide range of sectors, including jobs, medical, health, cars, beauty, and fast-moving consumer goods (FMCG).

Examples of supplements and features include Cars@Expo, Drive It, A Healthy You in The Straits Times Classifieds; and Health & Beauty, Festive Offers, Shopping Guide, and Wellness, in The New Paper.

Event and Post-Event Coverage

We drive traffic and increase visibility through pre- and post-event editorial coverage, putting in the spotlight the experiences of participants at these events.

Our major engagements include CarNival, Cars@Expo and Love@VivoCity, which have been covered in depth by our writers. We showcase the highlights and talking points among attendees and booth advertisers, extending their impact and promoting their unique features.


Our team also provides translation services for advertising copy, legal notices and obituaries, from English to Chinese.


BrandInsider is SPH Content Lab’s award-winning digital team. We partner with brands to identify and tell the right stories that connect with digital audiences.

Multimedia content

Tap into the BrandInsider know-how to strategise and deliver content to your audience segment, complemented with well-crafted writing, video, infographics and photos. All brand content is housed within a microsite that is customised to reflect your own brand values and host it in association with any of the SPH editorial platforms.

We partner with Brand New Mediaan international player in video-led content marketing to produce high-quality videos for clients.


The BrandInsider team creates compelling and valuable content that can be amplified in a native environment on any SPH platform to reach out to your desired audience

With over 25 news, financial and lifestyle websites and 50 mobile apps including stronghold titles such as The Straits Times, The Business Times, Lianhe Zaobao and AsiaOne, you get to leverage on the reach of SPH’s top publications to share your content.


Email: mkgcl@sph.com.sg


The Story of Things for our thoughts on content, marketing, and life’s musings.