THE MULTIPLE STRENGTHS OF OUTDOOR MEDIA

High-impact, engaging and cost-effective, outdoor media is a media multiplier that offers sustained awareness and influences consumers’ path-to-purchase.

SPHMBO, SPH’s outdoor media arm, reaches audiences islandwide with a network of large outdoor LED billboards at traffic-heavy locations, indoor screens at popular shopping centres and banks.

SPHMBO also operates large format billboards, banners and other static media at popular sites in the city as well as the Central Business District.

Find out how to make your brand highly visible with our suite of out-of-home media solutions below. For more details, visit our website here.

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Chevron House

Nestled in the heart of CBD with more than 800 offices within 500m radius, Chevron House receives high traffic with at least 200,000 PMEBs weekly*.

Operating Hours: 7am – 9pm (Mon to Sat)

* Source: Nielsen Singapore, 2016

South Beach

Strategically located in Singapore’s thriving city centre and historic Civic District, South Beach positions itself as the new and largest office-residential-hotel development in the Downtown Core area. Well connected to key transport nodes and major roads, South Beach reaches out to a working population of approx. 150,000 people daily from over 700 offices in the vicinity.

Operating hours: 7am to 11pm (Mon – Sun)

313 Somerset

Offering a unique amalgam of fashion and gastronomy under one roof, our 2 digital screens are poised to offer advertising solutions to reach out to the heavy crowd of shoppers along the busy streets of Orchard Road.

Operating hours: 8am to 12am (Mon – Sun)

HDB HUB

HDB Hub, located in Toa Payoh town centre is constantly abuzz with activities and high human traffic flow. Our LED screen located above the main event square reaches up to 600,000 traffic weekly while the indoor sales office hosts averagely 80,000 property transactions monthly.

LED Screen & Indoor Digital Network

Operating hours: 8am to 12am (Mon – Sun)

VivoCity

A large retail and lifestyle mall where advertisers will be able to reach scores of consumers through the digital advertising screens set up in the mall. The network comprises the Mega Screen, a large video wall in the main atrium and three other sizeable similar video walls on link bridges which are visible to shoppers on the first and second levels of the atrium. Additional offers include a long video wall located strategically at Basement 2 entrance of the mall which connects to HabourFront MRT station & two ceiling mounted digital screens at the taxi stand outside the mall. The advertising screens are well designed and positioned with a potential to reach 4.4million visitors monthly*.

Operating hours: 10am to 10pm (Mon – Sun)

* Source: VivoCity, Mapletree Commercial Trust

Tiong Bahru Plaza

A refreshing blend of old & new concept destination mall, the advertising screen at Tiong Bahru Plaza offers exceptional unblocked visibility with great impact to vehicles and pedestrians. Reach a potential 1.2 million shoppers with a wide variety of backgrounds monthly.

Operating hours: 10am to 10pm (Mon – Sun)

Parkway Parade

Key suburban mall in the East, Parkway Parade caters to both office and shopping crowd with its 17-floor office tower and a 7-storey shopping mall with a basement. Located at the mall entrance adjacent to the high traffic ATM lobby, our videowall reaches out to a potential average footfall of 1.75 million monthly*

Operating hours: 9am to 10pm (Mon – Sun)

* Source: Lendlease, 2014

Downtown East

Downtown East is Singapore’s premier lifestyle, recreational and entertainment hub catering to the wide interests of modern youths and families by bringing exciting activities and fun facilities all under one roof. Reach out to a wide range of target audience with our outdoor LED screen strategically located at the highly populated road junction and 10 digital indoor standees at various hotspots within the hub.

LED Screen Operating hours: 7am to 11pm (Mon – Sun)

Indoor Digital Network: 12am – 11.59pm (Mon – Sun)

Retail Network – Paragon

One of Singapore’s most iconic shopping malls in Orchard Road among PMEBs and up-market shoppers in search of top-notch luxury products, our LCD screens located at lift lobbies and walkways potentially reaches out to 1.5 million shoppers monthly*

Operating hours: 7am to 10pm (Mon – Sun)

* Source: SPH Reit

Fairmont & Swissôtel

In the heart of Singapore with City Hall MRT station right at its doorstep, the digital screens is located in both towers at ground floor of Fairmont and Swissotel lift lobbies. The lift lobbies are the gateway to target the affluent and influential consumers who are visiting the 5 stars luxury hotels with world-class shopping, dining, entertainment and business opportunities. Vitrines are also available for advertisers to use for product display at Fairmont Lift Lobby.

Operating hours: 11.15am to 12mn (Mon – Sun)

Banking Network – POSB

132 video screens at In-branch counters & Waiting area across 38 POSB branches island-wide.

Banking Operating hours:

  • 8.30am to 4.30pm (Mon – Fri)
  • 8.30am to 1.30pm (Sat)

Coffee Shop Network

A popular island-wide advertising network with 20 coffee shops to provide a potential reach of up to 100,000 patrons per day. Captivate audience with a wide geographic and demographic market segments. Almost everyone (98% per week), goes out-of-home, based on Neilsen Media Index 2016. 6 in 10 Singaporeans eat out at least four times a week* Advertisers can leverage on the digital screens with option of screen wrap and also table top stickers.

Operating hours: 7am to 11pm (Mon – Sun)

Chevron House

Nestled in the heart of CBD with more than 800 offices within 500m radius, Chevron House receives high traffic with at least 200,000 PMEBs weekly*.

Operating Hours: 7am – 9pm (Mon to Sat)

* Source: Nielsen Singapore, 2016

Ocean Financial Center

A must-pass through underground linkway connecting Ocean Financial Centre from Raffles Place to Marina Bay with at least 560,000 commuters monthly.

One Raffles Quay

A direct linkway connecting commuters from Raffles Place MRT to Shenton Way & Marina Bay, this underground pedestrian network is used by at least 690,000 commuters monthly.

Marina Bay Link Mall

Well linked to Downtown MRT, Marina Bay Link Mall – which sees at least 600,000 visitors monthly, is an underground high-end shopping mall in the new Business and Financial Centre offering lifestyle shopping and delectable dining choices.

Paragon

Located on the side façade of Paragon, the largest billboard in Orchard Road measuring 266 square metres is expected to be seen by shoppers and tourists, as well as motorists along Orchard Road all day long.

Rendezvous Hotel

An iconic billboard standing tall at the major cross junction at Bras Basah, this unblocked banner serves a fantastic view to at least 1.03 million vehicles passing by the junction monthly day or night.

Tanglin Mall

4-storey lifestyle mall located within the prestigious District 10, Tanglin Mall caters to an affluent catchment of residents in the district. The large advertising banner on the façade provides traffic-facing view with exceptional visibility to at least 1.13 million vehicles passing by the cross junction monthly.

Midpoint Orchard

Well located at traffic light junction along Orchard Road, the large banner provides great impact to pedestrians coming from 313@somerset.

Bugis Village

Bugis Village sees strong visitorship by both locals and tourists throughout the year. Situated at the cross junction of Victoria Street and Rochor Road, this advertising panel offers uncluttered view from pedestrian and vehicular traffic along Victoria Street and Rochor Road.

HDB HUB

HDB Hub, located in Toa Payoh town centre is constantly abuzz with activities and high human traffic flow.

Parkway Parade

Key suburban mall in the East, Parkway Parade caters to both office and shopping crowd with its 17-floor office tower and a 7-storey shopping mall with a basement.

Clementi Mall

6-storey suburban destination mall for residents from Clementi and surrounding catchment areas including Bukit Timah, Holland Road & West Coast. The various static advertising options potentially reach out to 2.5 million shoppers monthly*

* Source: The Clementi Mall, 2015

Table Top

Reach out to audiences from all walks of life. From PMEBs at Market Street Food Centre to Family with Kids at East Coast Lagoon Food Village and tourists at Newton Food Centre, table top advertising cuts through the clutter to reach directly to your captive target audience.

Chevron House

Nestled in the heart of CBD with more than 800 offices within 500m radius, Chevron House receives high traffic with at least 200,000 PMEBs weekly*.

Operating Hours: 7am – 9pm (Mon to Sat)

* Source: Nielsen Singapore, 2016

HDB Atrium

HDB Hub, located in Toa Payoh town centre is constantly abuzz with activities and high human traffic flow. Get close to nearly 600,000 shoppers weekly by activating your brands at the atrium space.

Midpoint Orchard

Located in Singapore’s premier shopping street. The venue is well faced to pedestrians coming from Somerset MRT station and 313@somerset.

CapitaLand Commercial Trust

An extensive network of 5 different locations to choose from. Reach out to the affluent professionals working in CBD at Golden Shoe Car Park, Capital Tower, One George Street, Twenty Anson and Wilkie Edge.