VARIABLE PRINT

WHAT IS VARIABLE PRINT

Variable Print is a printing technology that enables printing of multiple artworks in the same publication on the same day in the same ad space.

BENEFITS OF VARIABLE PRINT

Variable Print is available in full circulation mode or for selected quantities of exclusive copies.

    Full Circulation

  • Enhance the effect of your tactical promotions, whether it involves increasing contest participation, lucky draw turnouts or footfall.
    Exclusive Copies

  • Boost the impact of commemorative events and special occasions, as well as products launches and roadshows, with newspapers printed just for your guests or customers.

EXECUTING VARIABLE PRINT

To engage and interact with your different audiences, you may vary your ads with:

  • Different tactical details
  • Different sets of information
  • Different sets of images

TYPES OF VARIABLE ELEMENTS

Endless possibilities of messages and attention-grabbing icons:

  • Personalised Messages
  • Catchy Slogans
  • Bar Codes/ QR Codes
  • Promo Codes
  • Lucky Draw Numbers

CUSTOMISATION OPTIONS

FULL CIRCULATION

Different elements can be customised within a part of an ad or across a series of ads with a running theme for islandwide distribution.

Different copies will have differing images
Different copies will have differing promo codes

EXCLUSIVE COPIES

Each exclusive copy can be personalised with elements like a person’s name, photo and greeting on the front page of our newspapers.

CONTACT US

Call 6319 59046319 8918 or email us at print@sph.com.sg for further enquiries.