Who are we?
A specialised team from the SPH Integrated Marketing Content Lab that is backed by more than 10 years of editorial experience both in print and online. We are the content marketing vehicle of SPH; creating and executing impactful content marketing campaigns and stories for brands since 2014. We use content to amplify a brand’s message whilst engaging and building a long-term relationship with the brand’s customers and consumers. In addition, the team can tap on resources within the family to provide analytics on audience targeting while riding on the SPH network’s vast reach for a more effective and well-rounded marketing campaign. SPH reaches out to almost half the online population and 2 million readers in Singapore.
Talk with, not at your audience
Tell us your stories, so we can help you tell it to your audience.
In storytelling, delivery is key. The BrandInsider team helps you identify the right stories to build a meaningful relationship with your audience. We get creative with a variety of multimedia elements, which includes infographics, videos, images and text, to maximise the storytelling effect and to provide a more insightful approach to content marketing for the local and regional market.
Our editors repurpose stories to help you establish your brand positioning and speak with your audience.
Distribute your stories across over 70 online platforms
With over 25 news, financial and lifestyle websites and 50 mobile apps including stronghold titles such as The Straits Times, The Business Times, Lianhe Zaobao and AsiaOne, you leverage on a top local publisher of digital news and information. Go native on our platforms to ensure your messaging is amplified.
Content marketing is a technique that uses valuable, relevant and bold content that audiences want to consume and share, and is geared at driving profitable customer action. It is a non-intrusive approach that allows you to build awareness of your marketing solutions for your customers.
With content marketing, you can build brand loyalty and elevate your brand positioning with content that resonates with a clearly-defined audience, so you acquire and retain them.
BrandInsider is a content hub that allows brands to create and cultivate their own brand voice on SPH’s well-respected platforms such as The Straits Times Online, AsiaOne, The Business Times and Lianhe Zaobao.
The content housed in BrandInsider includes content created especially for the brand, content curated from Singapore Press Holdings’ archives, or the brand’s own content.