Launched in July 2017, the Business Insider (BI) Singapore and Malaysia sites, including their respective social media platforms, are operated by Singapore Press Holdings (SPH) under a licensing partnership with US-based global business news source Business Insider.
The BI sites complement SPH’s stable of digital publications with a millennial-focused product for young working professionals aged 18 to 34, who are driven, ambitious and strive towards the finer things in life.
BI Singapore and Malaysia will offer local news, business, and lifestyle coverage, in addition to content from BI’s newsrooms around the globe, including Australia, Germany, UK, and its New York headquarters.
Business Insider Singapore:
Source: Comscore, Mar 2017
Business Insider Malaysia:
Source: Comscore, Feb 2017