Content Marketing

LET OUR CONTENT SPEAK FOR YOUR BRAND
Complement your overall marketing strategy with content marketing, a technique that uses useful, entertaining, relevant, and consistent content to drive profitable customer action. Instead of pitching your products or services, content marketing builds brand loyalty and elevates your brand positioning. This allows you to be part of the buying journey before it even starts.

CONTENT STRATEGY AND CREATION
Recognising the importance of this marketing thrust, SPH Digital has tapped on the expertise of seasoned journalists to create BrandInsider. This dedicated content marketing unit works with clients in setting the content strategy for their brand, as well as in the creation of customised articles and curation of relevant stories from the rich SPH archive. Other creative content approaches include videos, infographics, multimedia galleries, and more.

CONTENT DISTRIBUTION
Leverage on our content marketing solution, BrandInsider, which will see your content hosted on trusted platforms such as AsiaOne, The Straits Times, The Business Times and Zaobao.sg. Your content will also be promoted in native spaces across the SPH network.

  1. Original content customised to tell your brand story
  2. Highly relevant and well-curated stories to aid your brand positioning
  3. Archived stories from SPH’s vast repository to strengthen relational branding with an established media publisher
  4. Tap onto our social media connections
  5. Rich media offerings, strong creatives and visuals
  6. Customised video offerings
  7. Interactive features to deepen user engagement