10,000-strong crowd attended Lianhe Zaobao Rediscovery mass singing event

In conjunction with the recent revamp of Lianhe Zaobao (ZB), the Chinese flagship newspaper of Singapore Press Holdings (SPH) organised a reader's engagement event on September 10 at Marina Barrage. Entitled "Rediscovery", the free admission event offered readers a range of games, food and performances from 1pm to 10pm.

ZB also launched a specially commissioned song titled Rediscovery, written by composer Liang Wern Fook and performed by popular local singers Tay Kewei and Alfred Sim. The three-hour concert saw the 6,000-strong audience led by local performers to sing Xinyao compositions, providing an opportunity to walk down memory lane and sing along to their favourite songs, which they listened to while growing up.

ZB editor Goh Sin Teck said: "Readers are the main focus for Lianhe Zaobao's revamp in July. We hope that they could rediscover the joy of reading newspapers and rekindle their interest in the Chinese language. With our readers in mind, we decided to organise a large-scale engagement event to thank them for their years of supporting Lianhe Zaobao."

For more information on partnership opportunities for Lianhe Zaobao, please contact Chok Huey Jiuan at 6319-1518 or e-mail to chokhj@sph.com.sg

Click here for event sponsorship opportunities in SPH Newspapers.