UFM100.3 recently launched a 10-week campaign titled “Tune In & Win” to reward listeners with $1,003 cash every week. Exclusive prizes were also awarded from Mondays to Thursdays, while the weekly cash prizes of $1,003 were given out on Friday mornings.

The campaign started during the first week of September and all listeners had to do was to look out for the “Tune In & Win” campaign ads via various touch points. Taking note of the codeword presented on the ads, listeners had to stay tuned to UFM100.3 for the cue to SMS the codeword and their personal details to the station. On a weekly basis, all SMSes collected entered the weekly draw for $1,003 cash.

Overall, more than 20,000 SMSes were received.

“Tune in & Win” is a campaign initiated by UFM100.3 to reach out to new audiences and reward loyal listeners. This campaign is also part of the station’s 14th birthday celebration series this year. Listeners can look forward to more campaigns in relation to UFM100.3’s 14th Birthday in the upcoming weeks.

To explore unique advertising opportunities for your clients, contact Jason See at seeklj@sph.com.sg, or call 9747-5014 or 6319-4071.