SPH CONTENT LAB

SPH Content Lab serves clients in search of innovative multimedia storytelling solutions. Our content marketing solutions are fuelled by the resources of SPH newsrooms, and delivered across platforms - print, digital, radio and out-of-home - to achieve effective outcomes that delight our clients and engage audiences. Collaborating with partners including SPH CreativeLAB and Brand New Media, we offer an extended suite of services including content creation, access to social media influencers and video production; all part of our strategy to enable great ideas to achieve maximum impact.

PRINT & DIGITAL SOLUTIONS

With roots in the newsroom, SPH Content Lab is well-versed in creating compelling stories for the print medium with different product offerings ranging from sponsored supplements, to advertorials, and creative buys. We provide a wide spectrum of solutions for your print and digital needs. We have expertise in a range of subject matters – from automotive to travel to beauty and fashion. Extend your reach and amplify your message on The Straits Times, The New Paper, Lianhe Zaobao, Lianhe Wanbao and Shin Min Daily News.

BrandInsider is SPH Content Lab’s award-winning digital team. We partner with brands to identify and tell the right stories that connect with digital audiences.