THE MULTIPLE STRENGTHS OF OUTDOOR MEDIA
High-impact, engaging and cost-effective, outdoor media is a media multiplier that offers sustained awareness and influences consumers’ path-to-purchase.
SPHMBO, SPH’s outdoor media arm, reaches audiences islandwide with a network of large outdoor LED billboards at traffic-heavy locations, indoor screens at popular shopping centres and banks.
SPHMBO also operates large format billboards, banners and other static media at popular sites in the city as well as the Central Business District.
Find out how to make your brand highly visible with our suite of out-of-home media solutions below. For more details, visit our website here.
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Tiong Bahru Plaza
A refreshing blend of old & new concept destination mall, the LED screen at Tiong Bahru Plaza offers exceptional unblocked visibility with great impact to vehicles and pedestrians. Reach a potential 1.2 million shoppers monthly.
One Raffles Place
Nestled in the heart of CBD which attracts an average of 2 million visitors monthly, this mega screen offers advertisers high-quality pedestrian traffic comprising mainly PMEBs.
A large retail and lifestyle mall where advertisers will be able to reach 4.4 million visitors monthly through our various well-positioned screens options – Megascreen, Linkbridges, Lifestyle Pillars, Ultrawide and Taxistand.
Bedok Town Square
Strategically positioned as the centrepiece of Bedok Town Square, the 4.4m digital screen offers advertisers a prime platform to establish their brand presence in one of Singapore’s most populous neighbourhoods.
Banking Network – POSB
A network of 86 screens across 31 POSB branches installed at the branch entrance, in-branch counter and waiting areas islandwide. High exposure to general population with different demographic profile.
Coffee Shop Network
A popular islandwide advertising network with 91 coffee shops to provide a potential reach of up to 100,000 patrons per day. Captivate audience with a wide geographic and demographic market segments.
Retail Network – Paragon
A total of 11 indoor digital screens distributed strategically in this premier retail mall and medical hub offers great visibility to the shoppers. Reach an average of 1.6 million shoppers monthly.
A total of 226 in-store digital screens are now available across 7 FairPrice outlets, 38 FairPrice Xpress outlets at Esso stations, 22 Unity pharmacies and 27 Cheers convenience stores. Effective reach of up to 2.4 million grocery shoppers monthly.
With in-built screens inside the Buzz Network located in various part of Singapore, it is now possible to reach out to wide group of audience with different profiles – PMEBS, shoppers and heartlanders.
Direct reach of up to 500,000 captive audiences per month spread across a network of 250 screens in 17 SingHealth institutions, such as hospitals, healthcare centres and polyclinics in Singapore.
Located on the side façade of Paragon, the largest billboard in Orchard Road measuring 266 square metres is expected to be seen by shoppers and tourists, as well as motorists along Orchard Road all day long.
An iconic billboard standing tall at the major cross junction at Bras Basah, this unblocked banner serves a fantastic view to at least 1.03 million vehicles passing by the junction monthly day or night.
Reach out to audiences from all walks of life. From PMEBs at Market Street Food Centre to Family with Kids at East Coast Lagoon Food Village and tourists at Newton Food Centre, table top advertising cuts through the clutter to reach directly to your captive target audience.
4-storey lifestyle mall located within the prestigious District 10, Tanglin Mall caters to an affluent catchment of residents in the district. The large advertising banner on the façade provides traffic-facing view with exceptional visibility to at least 1.13 million vehicles passing by the cross junction monthly.
Well located at traffic light junction along Orchard Road, the large banner provides great impact to pedestrians coming from 313@somerset.
Bugis Village sees strong visitorship by both locals and tourists throughout the year. Situated at the cross junction of Victoria Street and Rochor Road, this advertising panel offers uncluttered view from pedestrian and vehicular traffic along Victoria Street and Rochor Road.
Located in Singapore’s premier shopping street. The venue is well faced to pedestrians coming from Somerset MRT station and 313@somerset.
HDB Hub, located in Toa Payoh town centre is constantly abuzz with activities and high human traffic flow. Get close to nearly 600,000 shoppers weekly by activating your brands at the atrium space.