WHAT IS VARIABLE PRINT
Variable Print is a printing technology that enables printing of multiple artworks in the same publication on the same day in the same ad space.
BENEFITS OF VARIABLE PRINT
Variable Print is available in full circulation mode or for selected quantities of exclusive copies.
- Full Circulation
- Enhance the effect of your tactical promotions, whether it involves increasing contest participation, lucky draw turnouts or footfall.
- Exclusive Copies
- Boost the impact of commemorative events and special occasions, as well as products launches and roadshows, with newspapers printed just for your guests or customers.
EXECUTING VARIABLE PRINT
To engage and interact with your different audiences, you may vary your ads with:
- Different tactical details
- Different sets of information
- Different sets of images
TYPES OF VARIABLE ELEMENTS
Endless possibilities of messages and attention-grabbing icons:
- Personalised Messages
- Catchy Slogans
- Bar Codes/ QR Codes
- Promo Codes
- Lucky Draw Numbers
Different elements can be customised within a part of an ad or across a series of ads with a running theme for islandwide distribution.
Each exclusive copy can be personalised with elements like a person’s name, photo and greeting on the front page of our newspapers.