Sweet is a creative and content marketing agency under media organization SPH Media Trust. It is a move that brings together its creative and content marketing teams - Content Lab, Brand New Media, CreativeLAB and THINK Inc - to create a business unit that will deliver solutions in areas such as content, performance marketing, branding, events and advertising campaigns.

Drawing together the combined talent of strategists, planners, marketers, writers, designers, producers and creators, it leverages on the company's strength of deep consumer insights and access across different media platforms to provide top class customer solutions. Sweet not only produces inspiring content and advertising in an authentic way; but with the experience of turning ideas into stories and concepts into reality in the local landscape.