Audience Targeting

What is Audience Targeting?
Ad based onuser data
(registration, click stream, search, etc.)
Users’ interest &
purchase intent
Served across platforms,
on desktop, mobile and tablets.

In a Brand Safe Environment

Increases Reach

Reach ALL the right audience during your campaign period

Prevents Wastage

Reach audiences wherever they are, and reach only the right audience who has shown interest in the last 30 days

How does it work?

COLLECT

With a wide range of content and listings, we have adeep understanding of the audience interest from user interactions and behaviors

From All These Sites

ORGANISE

Use the right data set and feedback loop to build the most relevant audience

ACTIVATE

Deliver targeted ad campaigns and marketing promotions to the right audience on all SPH Sites