Be a part of the ST175 supplement

Singapore Press Holdings’ flagship English broadsheet, The Straits Times (ST), will be celebrating its 175th anniversary in July this year.  To immortalize this key milestone, ST will produce a commemorative supplement that showcases quintessential print advertisements that have been published in the paper from 1845 to 2020.

The journey through time will see a variety of print ads spanning different years and eras, tracking the birth and evolution of some of the country’s most successful companies alongside Singapore’s own development for close to two centuries. 

The supplement will be published on July 12 (Sunday).

Advertisers who would like to be a part of this noteworthy supplement can opt for the Plus Bundle or Mix & Match Print or Digital Add-On.

Plus Bundle*

  1.  1 FPFC ad/advertorial in the ST175 Commemorative Supplement 
  2. 1 FPFC ad in the main paper to be utilized on any day from Monday to Wednesday within 3 months from date of publication – 12 July 2020)
  3.  Digital Component on the ST175 microsite** can be either: 
        1. Digital Advertisement OR 
        2. Advertorial (repurposed from Print)

(** Details can be found under ‘Digital Add-On ’ packages) 

Mix & Match – Print*

– Black & White / One-Spot Colour/Full Colour in the following sizes: Quarter Page, Half Page, Junior Page, and Full Page

– Choice of advertisement or advertorial

Mix & Match – Digital Add-On*

  1. Tactical banner on straitstimes.com
    1. Homepage + ROS | Trans Ad (Non-Video, Cross-Platform) @ 95,000 Impressions
    2. ROS | IMU (Non-Video, Cross-Platform) @ 310,000 Impressions
  2. Digital advertorial on straitstimes.com
    1. 1 X Digital Advertorial on straitstimes.com – Branded Placement in Relevant Section and microsite for ST175 (Repurposed from advertorial on print)
    2. Leaderboard & IMU on Client’s Article Page @ 100% SOV
    3. Native Ads –  ROS | IMU @ 130,000 Impressions** (**No vetting allowed)
    4. 3,400 Page Views Guaranteed

* Terms and conditions apply. For more information, please contact Stella Yeo (steyeo@sph.com.sg/9799 9001)/Alexandria Faith Tang (alextang@sph.com.sg/9823 3939) or your SPH account manager.

THE PRODUCT
ST175 Commemorative Supplement

PLATFORM
Print supplement in The Straits Times
Digital amplification on ST175 microsite

AUDIENCE
The Straits Times Print/Digital Readership: 1,402,000
62% PMEBs/ White Collars
64% Tertiary-Educated
59% Monthly Household Income > $7,000
59% Live in 5-room flats and above
56% are Parents

Source: Nielsen Consumer & Media View Study (CMV) 2019

PACKAGE OPTIONS
Plus Bundle
– 1 full page print ad/advertorial in the ST175 supplement
– 1 full page ad in the main paper to be utilized any day from Mon – Wed within 3 months from publication date (July 12, 2020)
– Digital component on the ST microsite (either a digital advertisement or advertorial repurposed from print)

Mix & Match – Print

– Choice of Black & White / One-Spot Colour/Full Colour in the following sizes: Quarter Page, Half Page, Junior Page, and Full Page
– Choice of print advertisement or advertorial

Mix & Match – Digital Add-On
– Tactical banner on straitstimes.com
– Digital advertorial on straitstimes.com

DEADLINES
Booking deadline: May 11 (Mon)
Advertorial brief and materials submission deadline: May 25 (Mon)
Ad material submission deadline: June 15 (Mon)
Offstone: July 8 (Wed)
Publication date: July 12 (Sun)

CONTACT
Stella Yeo
steyeo@sph.com.sg
9799 9001

Alexandria Faith Tang
alextang@sph.com.sg
9823 3939