Be part of UFM100.3’s biggest music countdown in 2020

UFM100.3’s popular U1000 Music Countdown (U选1000) is coming back for its eight edition in 2020 after it broke records in the number of nominations and votes last year.  

Each year, listeners get very involved as they show their support for their musical idols by voting for their favourite songs, and cheering on the winners when the most popular Mandarin pop songs are revealed in a highly attended show. 

More than 4,000 people flocked to Capitol Singapore’s outdoor plaza last year, singing along as the chart rankings were announced.

SPONSORSHIP OPPORTUNITIES

Brands will be able to gain more exposure through high frequency airplay / mentions and publicity through activations, where we will engage with the public and give out premiums and samples.

Apart from UFM100.3’s core listener group, you can also potentially reach out to a younger crowd through our well-planned activations and social media platforms.

Sponsorship entitlements include high frequency brand mentions in U1000 trailers, live broadcast mentions, logo placements, on-ground activation collaterals and more for Countdown Partners, Countdown Presenter, and Venue Sponsor. 

There will also be ample opportunities for brands looking to reach audiences through sampling and engagement.

Limited time offer

Book your package by February 27, 2020!

Contact Gavin Lam (gavinlam@sph.com.sg) or Joanne Gui (gjoanne@sph.com.sg) for more information now.

THE PRODUCT

Radio ads / Radio advertorial bundle

PLATFORMS

Radio: UFM100.3
Newspaper: Shin Min / Wan Bao / Zao Bao
Social Media: Facebook / Instagram / YouTube
Website: UFM100.3 Official Website

Optional Add-Ons:
UWeekly
OOH Advertising

AUDIENCE

Core audience of listeners aged 30 – 49 years old
Highest Time Spent Listening among core audience (11:23hrs)
42% of station’s core audience are PMEBs
Biggest Growth in Listenership in terms of cume reach (+27%)
Source: Nielsen Radio Survey 2019 Wave 2

ENTITLEMENTS

Include live broadcast mentions, on-air brand mentions, logo placement on collaterals and activations

BOOKING DEADLINE
Feb 27, 2020

CAMPAIGN PERIOD

Nomination: 9 March to 17 March
Voting: 23 March – 10 Apr
U1000 Music Countdown: 14 to 25 April (Tentatively)
U1000 Special Series: 27 April to 1 May (Tentatively)
Activations: Throughout campaign

CONTACT
Branding
Gavin Lam
gavinlam@sph.com.sg

Promo
Joanne Gui
gjoanne@sph.com.sg