|0900||Registration and breakfast
|0940||How to build a brand in a social+mobile era
Kunal Gupta, Founder & CEO, Polar Mobile Group Inc
P&G’s ads on Facebook are seen for 1.7 seconds. You will scroll the height of the Guoco Tower on social media each day. Reach may be easy to find in digital but it is not enough to build a brand.
Polar partnered exclusively with SPH to bring the new Social Display ad solution to the Singapore market and over 100 local-market advertisers have used it in the past 100 days alone. The solution delivers high engagement and high attention for brands, at a time when they need it the most.
|1010|| Podcasting: Amplifying the human voice
Azhar Kasman, Stomp Editor, and Ernest Luis, Head of podcast productions
Content Strategists (English, Malay, Tamil Media Group)
Podcasting presents new opportunities for businesses to engage with consumers in a more personal way — by using the human voice to produce bespoke content — in various formats and on different platforms, including mobile.
Learn more about podcasting and how you can use it drive your brand’s message effectively through informative discussions with industry experts, and at the same time enrich the lives of your audience.
|1100||Making a Video Pop!
Yeo Sam Jo, Multimedia Correspondent, ST Digital
In an age where everyone is starved for time and inundated with the hubbub of social media, how can you tell a story and sell your brand without people scrolling past you? There may not be a magic formula for going viral, but there are certainly ways to capture attention and turn this attention into action.
|1130||Panel Discussion: A more profitable marketing mix with mobile and social
Moderator: Linda Lim Chief of Advertising Partnerships and Market Development
Now that mobile devices are users’ constant companions, how can you leverage on this when it comes to planning your campaigns?