ADVERTISEMENT TYPES & POSITIONS

Display Ad
Through a wide range of creative options, a display ad (minimum size: 1 col x 3cm ) gives you maximum freedom to accomplish a variety of purposes, including corporate and product branding.

For English & Malay ads:
Font size can exceed 8 points
Design can include logo, border, screening, reverse text and picture
Borders can be selected from our collection or specially customised
Minimum height for 1 col width: 3cm
Minimum height for TNP 1 col width: 4cm
Minimum height for 2 col width or above: 4cm

For Chinese ads:
Type size can exceed 10 points
Design can include logo, border, screening, reverse text and picture
Minimum height for 1 col width: 3cm
Minimum height for 2 col width or above: 4cm

Semi-Display Ad
This advertisement style gives you greater leeway in crafting creative ads through the use of design elements like indentation, tabulation and bold prints. You may also highlight your semi-display ad with special border designs.

For English & Malay ads:
Font size: 8 points
Bold print for words and characters of your choice
Formatting options: paragraphing, indentation & tabulation
Minimum size: 3cm height x 1 col. width

For Chinese ads:
Font size: 10 points
Bold print for characters: 14 points
Minimum size: 3cm height x 1 col. width

Run-on Ad
These are liner ads that have text running continuously within a single column. The first three words are capitalised and in bold font.
Run-on ads need to have a minimum of three lines, but if you purchase four lines or more, you can enhance your ad with optional eye-catchers such as sales logos, drop caps or symbols, and colour screening or fonts.

For English & Malay ads:
Font size: 8 points
First three words in bold caps
About 25 characters and spaces to a line

For Chinese ads:
Font size: 10 points
About 10 characters to a line

» Colour Sales Logos
» Black & White Sales Logos

Front Cover
The ST Classifieds front cover is the most prominent position of the section. Place a half-page ad on the lower portion of our front cover to get maximum advertising mileage.

Island Ad
A well-designed creative ad placed smack in the centre of a newspaper page is sure to grab attention.