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Collaborate with Harper’s BAZAAR on their special 20th anniversary co-branded premium to gain greater brand recall and media exposure!

November 2020

Looking to connect with over 268,500 readers of Harper’s BAZAAR Singapore who have been turning to the magazine as their modern and sophisticated guide to the best in international fashion, beauty, jewels, travel and the arts for the past 19 years?

Like-minded brands can be a part of the buzz of Harper’s BAZAAR Singapore’s 20th anniversary celebrations next year through the production of a co-branded premium.

The co-branded premium will be packaged with the magazine starting from the May 2021 issue and will be available at all leading bookstores and newsstands.

With the combined market strength, brand awareness and positive associations from the collaboration, both brands get to enjoy high media and PR exposure coupled with great brand recall amongst both brands’ target audiences, as well as extensive publicity for the collaboration across social media, print, outdoor, digital ads, and eDMs.

If your brand shares the same aspirations as Harper’s BAZAAR, collaborate with us now to reach your relevant target audience and increase brand awareness.

Get in touch with Christopher Chan at cwochris@sph.com.sg to find out more today!

The total campaign publicity for the collaboration is worth over $60,000, including both the pre-launch and launch of the premium.

It includes teaser posts on BAZAAR’s social media, an inbook feature of the premium, newspaper, outdoor and digital ads and posters at selected newsstands.

eDMs will also be sent to BAZAAR’s readers to promote the collaboration and encourage purchase of the magazine with premium.