At half its usual broadsheet size, the special edition of The Straits Times Properties section published on Jan 30 surprised readers and delighted advertisers.
Property agent Ben Chan, 26, who is with C&H Properties welcomed the move. He said: “The Properties section is important for property agents to reach potential clients and stay up-to-date on market news. The concept of having a compact-sized edition is refreshing. The emphasis of visuals on the front cover and inside pages is attention-grabbing and makes it attractive for the readers.
“The size makes it more portable, especially for those who like to read on the MRT train or bus.”
Mr Li Jun, the general manager of Qingjian Realty (South Pacific) Group, which advertises regularly in the section, said: “The section carries useful articles on property news which are informative. The section helps property buyers and sellers understand the market better and make more informed choices when it comes to making transactions.
“The compact size also makes it very handy to use as a reference for those interested in property-related news.”
Mr Alvin Tan, 35, a property agent who relies on The Straits Times Classified, finds the compact edition makes it more convenient for readers to scan the pages for listings. He said: “The decision to print a special edition in compact size shows that The Straits Times Classified is committed to trying out new ideas to engage both readers and advertisers. I look forward to more tabloid-sized pull-outs in future.”
Mr Tan Ooi Boon, Head of Integrated Sales and Print Classified, said: “We are coming up with new newspaper products for our readers who have given us very positive feedback. Indeed, our compact marketplace features are being kept by many readers for their future reference. We will continue to do better. Expect more new and exciting features coming your way.”
The Straits Times Classified Properties section will publish a special compact-sized edition on every last Saturday of each month. For advertising opportunities, e-mail Angie Choong at firstname.lastname@example.org or call 6319-6060.
Click here for event sponsorship opportunities in SPH newspapers.