Engage the audience for less with CMG’s year-end contest special!

September 16, 2020

If you’re looking to have your brand stand out amongst the crowd, here’s your chance to harness the power of numbers through contest marketing, in collaboration with the Singapore Press Holdings’ Chinese Media Group (CMG).

From as low as $10K, you can organise a contest campaign that resonates with our readers which will run in your choice of publication under CMG, which includes Lianhe Zaobao, Lianhe Wanbao, and Shin Min Daily News. 

Through a good mix of offline and online media, including print ads, traffic drivers on zaobao.sg, and social media shout-outs, your contest will be seen by up to 833K readers, and gain the traction it deserves, from raising brand awareness to generating new leads, during the stipulated campaign period.

A great way to boost consumer engagement and reach out to loyal customers while acquiring new ones at the same time, contest marketing leverages friendly competition and the allure of attractive prizes to help brands and businesses achieve the desired sales and marketing objectives. 

CMG has worked with advertisers to run event-based campaigns in celebration of special occasions, like the Great Singapore Sale and Chinese New Year. It has also organised photo and writing competitions with resounding success. In addition to generating social buzz, such contest campaigns also help to boost the brand’s awareness for top of mind recall.

As trusted sources of information amongst the Chinese-speaking community in Singapore, CMG’s mainstays – Lianhe Zaobao, Lianhe Wanbao, and Shin Min Daily News – have always maintained a keen understanding of the readers’ profiles, and are well-positioned to bridge the gap between businesses and consumers.

With the festive season just around the corner, there’s no better time for a special contest campaign to lift spirits and engage your target audience!  

Email us today at gmcmg@sph.com.sg to find out more about contest sponsorships in partnership with CMG.

CMG Contest Sponsorship Package

THE PRODUCT
Contest Sponsorship

PLATFORM
Lianhe Zaobao
Lianhe Wanbao
Shin Min Daily News

ENTITLEMENTS
2x Quarter page ads in ZB/SM/WB
1x Pre-event editorial in ZB/SM/WB
Digital Banners on Zaobao.sg
Shout-out post on ZB/SM/WB’s Facebook page

BOOKING DEADLINE
31st December 2020