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Exclusive promotions of up to 50% off to celebrate The Straits Times’ 175th anniversary

November 2020

2020 has been an eventful year for SPH’s flagship English newspaper, The Straits Times.

It celebrated 175 years this year and recently launched its revamped new products across print, web and mobile. The revamp includes a beefed-up Invest section and a new ST Smart Parenting section along with enhancements to reader experience across its platforms.

In conjunction with its refreshed news products to serve readers better, SPH is offering 4 special types of ST175 packages for advertisers. From $3,500, you can highlight and amplify your tactical brand messages through ST’s extensive network via its refreshed cross-platform solutions and better target our loyal and engaged ST readers!

There are a total of 11 different packages available to suit your diverse advertising needs.

All package entitlements are to be utilised before 28 Feb 2021.

If you’d like to find out more, contact Serene Ong at sereneo@sph.com.sg for more information today!

AUDIENCE DEMOGRAPHICS

Web 

  • Average Monthly Pageviews: 49 mil
  • Average Monthly Users: 3.6 mil

Print & Digital Subscription

  • 1.1 mil Total Users Reach

Audio & Video

  • Unique monthly listeners for our podcasts: 12,000
  • Youtube subscribers: 218,000

Social

  • Facebook: 1.5M
  • Instagram: 341K
  • Twitter: 1M
Sources: comScore (July 2020), SPH Circulation Data – Annual Report 2020, omny, social media figures updated as of Oct 2020

CONTACT
Serene Ong
sereneo@sph.com.sg

Section Sponsorship Packages

Starting from $38k

1) ST Smart Parenting Weekly Spotlight Package

  • 100% SOV Skinning & IMU buy-out on ST Parenting & Education section for 1 week
  • 1x Digital advertorial hosted within ST Parenting & Education section for 2 weeks
  • 1x Print advertorial (FPFC) OR  1x Half Page advertorial + Half Page Ad below advertorial

2) ST Invest Weekly Spotlight Package

  • 100% SOV Skinning & IMU buy-out on ST Invest section for 1 week
  • 1x Digital advertorial hosted within ST Invest section for 2 weeks
  • 1x Print advertorial (FPFC) OR 1x Half Page advertorial + Half Page Ad below advertorial

Anniversary Packages

Starting from $3.5k

1) 3-day Prominence Pack

  • 1x Top Strip and 1x Bottom Panel in ST Front of Section for 1 selected section for 3 days (Mon-Wed)
  • Homepage buy-out of standard banners
  • Leaderboard & IMU ad on ST daily newsletter to 200K emails

2) 1-day Prominence Pack

  • 1x Top Strip and 1x Bottom Panel in ST Front of Section for 1 selected section (Choose from Mon-Thurs)
  • Homepage buy-out of standard banners

3) Homepage Buyout Pack

  • Standard banners buyout on ST.com homepage for 1 day

4) Social Cards Pack

  • Social cards on run-on-site articles for 2 weeks (350K imps)

5) Promoted Stories Pack

  • Promoted stories on run-on-site articles for 2 weeks (350K imps)

Premium Audience Packages

Starting from $3.5k

1) ST Subscribers High-Impact Integrated Pack

  • Standard banners (SYNC ads) for 2 weeks for guaranteed 250K imps, ROS on ST
  • 1x HPFC insertion in News RHP, applicable for any day of the week

2) ST Subscribers Display Pack (25% Share-of-voice buy)

  • Standard banners for 2 weeks, ROS on ST

3) ST Subscribers Video Performance Pack (25% Share-of-voice buy)

  • In-article video on article pages, ROS on ST

Print Prominence Introductory Packs

Starting from $83k

4x Top Strips & 4x Bottom Panels of a Section Cover for 1 month

Choice of Mon – Sun (either day of the week)