In conjunction with Chinese New Year, an in-paper contest jointly organised by Lianhe Wanbao, Shin Min Daily News and Marigold received 2,740 entries within a three-week promotion period from Jan 6 to 27.
Readers were asked to submit Chinese New Year greetings that contained any of the words from “吉祥如意”.
On Feb 13, the sixth day of Chinese New Year, eight lucky winners were greeted by the God of Fortune at their homes and rewarded with a cash prize of $888 and eight cartons of Marigold drinks each, giving them a prosperous start to the Lunar New Year.
One of the lucky winners who came up with the phrase “和家祥聚” even booked two tables for her family members on the day to celebrate her joy.
The overwhelming response received from this promotion demonstrated that the SPH evening dailies reached out to the heartlanders and created great visibility for brands and companies.
For enquiries on event partnership opportunities to reach your target audience, contact Quek Hui Juan on 6319-1275 | firstname.lastname@example.org (Lianhe Wanbao) and Jenny Koh on 6319-1580 | email@example.com (Shin Min Daily News).
Click here for event sponsorship opportunities in SPH newspapers