Grab, formerly known as GrabTaxi, has come a long way since it started as a taxi-booking service.
On Jan 28, GrabTaxi announced that it is now Grab, bringing all of its services under one umbrella brand. By offering the most transport choices to South-east Asian (SEA) passengers with its GrabTaxi, GrabCar, GrabBike, GrabExpress and GrabHitch services, and with the largest land fleet of over 200,000 drivers, Grab aims to make transport safe and accessible to everyone in Singapore and the region.
As a shoutout to Singapore's Grab passenger and driver community, much of the Central Business District (CBD) was painted green with SPHMBO’s static sites from Chevron house, Ocean Financial Centre to One Raffles Quay. Large and bold green wall stickers were placed at Chevron House, nestled in the heart of the CBD area. Ocean Financial Centre is also filled with its vibrant green and core message “Grabtaxi is now known as Grab” along the link-way connecting Raffles Place and One Raffles Quay. The fresh new brand identity continues to be reinforced in the One Raffles Quay linkway, dominating both parallel walls.
Ms Cheryl Goh, vice-president of marketing at Grab, said: “We're literally 'painting the town green' — splashing pillars, large wall banners, escalators and key out-of-home spots with Grab's new logo and brand identity. We're taking visual ownership of each city’s transport routes to reaffirm who we are and what we do underneath this new umbrella brand. These spaces complement our online and offline marketing and PR efforts. With this campaign, we're sharing that the name change means we stand for transport freedom by offering the most transport options available to SEA passengers, and we are even bigger, bolder and better than ever.”
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