Harper’s Bazaar Singapore goes on a virtual fashion voyage with Automobili Lamborghini

16 Mar 2021

Leading fashion authority Harper’s BAZAAR Singapore and Italian super sports car producer, Automobili Lamborghini have come together once again to create an innovative virtual experience that underscores innovation in the Singapore fashion industry.

This groundbreaking project, 2021: Fashion Odyssey, melds the high-tech power of supercars with the breathtaking fantasy of fashion.

Veteran Singapore fashion designer Lai Chan reinterpreted the cheongsam in a different way through a special eight-piece capsule collection inspired by the Lamborghini Huracán EVO RWD. The designs were brought to life in a virtual fashion presentation that’s been taken to new dimensions with a three-dimensional extended reality set.

A live chat session with Kenneth Goh, Editor-in-Chief of Harper's BAZAAR Singapore, Francesco Scardaoni, Regional Director of Lamborghini APAC, and Singapore fashion designer, Lai Chan followed the Extended Reality fashion presentation.

The by-invitation virtual event was livestreamed on https://campaigns.harpersbazaar.com.sg/lamborghini/

Interested in working with Harper’s BAZAAR Singapore? Email Christopher Chan (cwochris@sph.com.sg) to find out more.