October 14, 2020

Her World turns 60 this year! 

In celebration of its 60th anniversary, Her World rolled out a series of campaigns, the first of which was the #HerWorldHerStory campaign – a collection of 60 inspiring real-life stories from women  – that took place from March to August 2020. The campaign was amplified across print, digital and radio platforms with a dedicated landing page on herworld.com, stories shared on social media, and a new radio segment on Kiss92 featuring women with stories of successes, challenges, passion and ambition.

In the spirit of celebrating and championing women as it has in the last 60 years, Her World recently kicked off a series of collaborations with female-led locally-owned brands.

The first of these collaborations sees Her World and Nodspark coming together to offer one-of-a-kind  gemstone-inspired nail wraps. With a reach of over 1.4 million readers and followers, the collaboration was highly publicised across Her World’s multiple platforms from print to social media to encourage purchase.

Contact peiyuong@sph.com.sg to find out more about Her World’s 60th anniversary packages or if you would like to explore partnership opportunities with Her World now!