Her World commemorates 60 years with #HerWorldHerStory, collaborations with local brands and special anniversary packages

October 14, 2020

Her World turns 60 this year! 

In celebration of its 60th anniversary, Her World rolled out a series of campaigns, the first of which was the #HerWorldHerStory campaign – a collection of 60 inspiring real-life stories from women  – that took place from March to August 2020. The campaign was amplified across print, digital and radio platforms with a dedicated landing page on herworld.com, stories shared on social media, and a new radio segment on Kiss92 featuring women with stories of successes, challenges, passion and ambition.

In the spirit of celebrating and championing women as it has in the last 60 years, Her World recently kicked off a series of collaborations with female-led locally-owned brands.

The first of these collaborations sees Her World and Nodspark coming together to offer one-of-a-kind  gemstone-inspired nail wraps. With a reach of over 1.4 million readers and followers, the collaboration was highly publicised across Her World’s multiple platforms from print to social media to encourage purchase.

Contact peiyuong@sph.com.sg to find out more about Her World’s 60th anniversary packages or if you would like to explore partnership opportunities with Her World now! 



THE PRODUCT
HW60 Anniversary Packages

PLATFORM
Her World (print, digital, social media)
*Vary according to respective packages

PRICING
Starting from $3.9k

ENTITLEMENTS
Entitlements vary according to respective package

BOOKING DEADLINE
All packages stated are valid until Dec 31, 2020

CONTACT
Ong Peiyu
peiyuong@sph.com.sg

SOCIAL PACK

  • IG package which includes editorial –led IG feed and story posts

OR

  • FB package which includes client FB posts and an editorial support story

PRINT + DIGITAL PACK

  • Brand Story Package which includes a 4pp print brand story with stylized product shoot. Brand story will be replicated as a web article on HW.com
  • Advertorial Package which includes double-page spread Print advertorial and it will be replicated as a web article on HW.com

PRINT ONLY PACK

60% off double-page spread brand advertisement