Congratulations to Ms Evalyn Wong from Lin’s Advertising and her BFF (Best Friend Forever) at work.  They both walked away with $500 worth of dining and shopping vouchers in the HOT 91.3FM’s inaugural ‘Hottest Agency BFF’ contest.

To amplify Hot FM’s current major on-air campaign – the search for Singapore’s Hottest BFF – we brought the campaign to our agency friends with a specially tailored competition to search for the Hottest BFF in agency land.

From 21 to 25 April, along with Hot FM’s DJs and really hot hunks, we descended upon some very surprised agency staff.  It was a good break from work; with Polaroid’s taken, fun shared and gifts received.  Laughter and jokes were aplenty. 

These visits not only allowed Media planners, Account Managers and Directors to get upclose and personal with our DJs as well as boosting better understanding and a closer working relationship with SPH Radio; it also demonstrated one of the unique ways in which radio interacts with its listeners.

“Our direction is to move away from ‘one size fits all’ radio advertising spot packages. We aim to understand our client’s unique objectives and to tailor our recommendations with these objectives in mind.  Hot FM’s search for Singapore’s Hottest BFF is just one example of a successful client promotional campaign,” said Kristy Kong, Head of Sales, SPH Radio.

She added: ”We are very encouraged by the response of our agency visits, with many agencies asking when we'll be visiting with our other two stations UFM100.3 and Kiss92.  SPH Radio will continue to organise more of these such contests in the near future.”

If you’d like to explore unique advertising opportunities for your clients, please feel free to contact Jason See at seeklj@sph.com.sg or 6319 4071.