HOT FM91.3, Singapore’s Hottest Hits, leads the trend once again with ‘HOT FM 10 for 10’!
Presented by Expedia and supported by Universal Music Singapore, HOT FM91.3 gave away trips to catch 10 different concerts in 10 cities for 10 weeks.
To participate, HOT FM91.3 fans had to listen to ‘The Shan & Cheryl Show’ on weekdays 6am to 10am, from Sept 8 to Nov, identify the week’s key song and be the ninth caller to win a trip for two to catch one of the world’s hottest acts perform live!
Weekly winners caught Afrojack in Shanghai, The Vamps in London, Lana Del Rey in Hollywood, American Authors in Melbourne, Enrique Iglesias (with special appearance by Demi Lovato) in London, Bastille in Los Angeles, Tiesto in Melbourne, One Republic in Germany, Maroon 5 in New York and Katy Perry in Sydney.
Fans also had the chance to win a six-month music download card whenever they hear the ‘10 for 10 Artist of the Week’ presented by Expedia.
To create more awareness for this promotion, HOT FM also hit the streets each weekend with the ‘HOT FM 10 For 10’ boards that showcased the 10 artistes, as well as to give away exclusive postcards of the featured artistes.
This contest was also heavily promoted on Facebook, Twitter, Youtube, local newspapers (The Straits Times, The New Paper, My Paper and Berita Harian), SPHMBO screens and straitstimes.com.
To explore unique advertising opportunities on HOT FM91.3, contact Mohd Aidil at 6319-4004 or e-mail email@example.com.