Fiji Tourism Board partners SPHMBO to feature a ‘happiness meter’ in the heart of CBD.
Nov 11, 2019
Fiji Tourism Board has launched Singapore’s first ever “happiness meter” wall at Ocean Financial Centre in collaboration with Singapore Press Holdings’ outdoor advertising arm SPHMBO, to recreate the mood of happiness one can experience on the island.
Set against a large, eye-catching poster showcasing coral diving in Fiji, the “happiness meter” is mounted against the wall, to show what the island can offer in a fun and creative way. A sad emoticon turns into a smiley face as it detects commuters walking towards a feature wall, hinting at the level of happiness one would feel as one gets closer to Fiji.