April 16, 2019
She also shared what keeps her grounded, how spending time with her kids helps her in the workplace and just how important eyebrow pencils are to her.
What was your first job after getting your Economics and Political Science degree from NUS?
Fairly fresh out of school, I joined the then Radio Corporation of Singapore as a radio airtime sales executive. Under the training of American consultants (I believe I was among the last batch of trainees), I became a radio evangelist who sold everything from weather report sponsorships, customised open talks to live events. It was a baptism of fire and a real eye-opener to the world of media.
From radio sales exec to CEO, wow! That’s some career! Can you share some of the highlights along the way?
A recurring theme in the last 20-plus years of my career in media is constantly being part of or leading pioneering teams that spearhead innovations and digital business transformations.
In 2009, I was appointed Executive Producer and launched xinmsn, a joint venture between MediaCorp and Microsoft. Two years later, I became the Head of Digital Content Production. It was a huge learning curve on the best practices of digital content production – that job scopes and production workflows have to be radically disrupted on a constant basis to ensure sustainability and retain relevance within the dynamic media landscape.
Fast forward to 2018, when I was appointed CEO of AsiaOne. In the last eight months, it’s been an exhilarating experience building up a new team and strategising its content direction. We are focusing on creating engaging content through distinct formats and faces.
AsiaOne’s reach on the site and on social media has been growing month on month and revenue streams are gradually evolving from pure display to content marketing/cross platform packages. We are proving our capabilities in telling stories across multi-platforms, all within a brand-safe and credible environment.