Established Designer Category
29-year old Kevin Chiam, a past winner of the 2018 SCA, made a strong comeback with two entries shortlisted for the finals. He won the bronze medal in the Established Designer category with his whimsical soap-coated stickers that encourage children to wash their hands via familiar and relatable characters that reveal themselves when water is applied. The judges cited the design’s potential to be extended to other industries such as the health or service industries.
There is no placement of gold or silver medal winners.
Merit winners of the Established Designer category provided solutions for home-based learning children and work from home adults. Yumcha Studios CEO Woo Yen Yen’s Dim Sum Warriors, a bilingual animation multimedia teaching aid for home-based children also clinched a Merit prize. Adriel Chua Lee Hwee, a LaSalle College of the Arts graduate and Project Director of Paper Carpenter, won a Merit prize for his easy-to-assemble working desk called Poppi Desk.
Nanyang Academy of Fine Arts was awarded the “Highest Participation School” Award with a cash prize of $500, producing 3 finalists and 1 merit winner from its participant pool.
SCA also conducted a public vote online from 21 to 27 July to award the Most Popular Design in the two main categories. The winners are Woo Yen Yen for Dim Sum Warriors from the Established Designer category, and John Marie Tan, Gui Xixian, Ho Yijing, Edwind Tan from the Aspiring Designer category with their product, Opal. Ten voters who picked the top winners won $100 worth of shopping vouchers in a lucky draw.
Ms Loh Woon Yen, Managing Editor of Chinese Media Group, SPH, said: “We launched this competition in 2018 with the objective of spurring innovations and designs which are infused with Singapore culture. We are heartened to see that the creativity of the designers have continued to flourish notwithstanding the Covid-19 pandemic and we are happy to provide this platform to our designers to showcase their innovation. We are also pleased that the Singapore University of Management and SG Enable have joined as partners of the SCA this year, as they will be working with the winners to bring the design from concept to reality.”
Mr Low Sze Wee, CEO of Singapore Chinese Cultural Centre said: “Singapore Chinese Cultural Centre (SCCC) is keen to support the local creative community to come up with innovative new designs that reflect our Singaporean identity. We are encouraged by the good submissions for the SCA again this year, and hope that it will continue to be the platform to encourage creative endeavours. As an extension of the SCA, we look forward to promoting more local budding talents through the Singapore Creator Festival launched today.”
The Singapore Creator Awards is co-organised by Singapore Press Holdings’ (SPH) Chinese Media Group and Singapore Chinese Cultural Centre, and supported by SG Enable, Intellectual Property Office of Singapore (IPOS), Singapore Management University (SMU) Institute of Innovation and Entrepreneurship (IIE).
The judging panel for the Awards is chaired by Ms Lim Sau Hoong, recipient of the Singapore President’s Design Award Designer of the Year 2007. The panel also includes:
● Co-chair Mr Low Cheaw Hwei, Head of Design, Philips Experience Design - Asia and recipient of the Singapore President’s Design Award Designer of the Year 2007;
● Mr Theseus Chan, Founder of WORK and recipient of the Singapore President’s Design Award Designer of the Year 2006 (Inaugural);
● Mr Chris Lee, Founder and Creative Director of Asylum, recipient of the President’s Design Award, Singapore for the ‘Designer of the Year’ in 2009 and ‘Design of the Year’ categories in 2010 and 2018;
● Ms Sharmaine Wu, Director of Patents, Designs and Plant Varieties Department (PDPV), IPOS;
● Mr Hau Koh Foo, Director of Institute of Innovation and Entrepreneurship (IIE) at SMU;
● Mr Lee Ee Wurn, Programmes Director of Singapore Chinese Cultural Centre; and
● Mr Ron Loh, Director of Enablers Development, SG Enable
The SCA award ceremony kicked off the inaugural Singapore Creator Festival, a 2-day event that has gathered top designers and entrepreneurs from the creative industries in Singapore, mainland China, Taiwan and Hong Kong to conduct talks and workshops online.
More info on the Singapore Creator Awards is available at https://sgcreatorawards.com/
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