iPad/Tablet Ad Specifications

The drastically changing behaviour and habits of humans caused by their increasing reliance and engagement with their mobile tablets have played a huge role in motivating SPH Media to reinvent the Internet on mobile devices, and in the process, establishing various forms of interactive advertising.

In order to help organisations deliver branding, messages and content to target audiences, we have built our apps and mobile-responsive websites on such devices to offer visually rich advertising and media experiences through mobile applications or in-application advertising (colloquially known as app-vertising).

*According to the Digital, Social & Mobile in APAC in 2015 report by We Are Social and IAB Singapore, individual countrydata suggests that almost half of the APAC population uses a mobile phone and the current growth trends indicate that mobile phone penetration in the region will likely cross 50% within the third quarter of 2015.

SPH Media App Compatibility

iPad/Tablet Fullpage Leaderboard IMU * Halfpage
Straits Times iPad Yes Yes Yes Yes
Straits Times Tablet Yes Yes Yes Yes
Business Times iPad Yes Yes Yes Yes
Zaobao SG iPad Yes Yes Yes Yes
Berita Harian iPad Yes Yes No No

Standard Units
Ad Unit Dimensions (WxH)
in Pixels
Maximum File Size File Type Guidelines
Full Page 640 x 880 (Portrait) 200KB GIF, JPG, PNG
  • Animation must be < 6 secs.
  • Safe Area Guideline
  • Banner will close after 6 secs.
  • Still images (GIF, JPG or PNG) will fit the width of the tablet screen (with a black bar above and below the ad).
768 x 1024 (Portrait)
*Requires 640x880 Backup Image JPG*
Full Page Ad with Video Video With video:
- Video file format in MP4
- Video to keep the duration between 6 to 30 seconds
- Encode the video file in the H.264 codec
- Export your video file in (16:9) aspect ratio.Video/Backup image: Follows the dimension of the video given
Video/Backup image can be positioned anywhere within the 750×1334 space.Video file max 2MB
- Kindly note leave the space 40px on Top Right corner for Close Button.
Leaderboard 728 x 90 100KB GIF, JPG, PNG or HTML5 -
IMU 300 x 250 100KB GIF, JPG, PNG or HTML5 -
* Halfpage 300 x 600 100KB GIF, JPG, PNG or HTML5 -


  1. Maximum of 3 creatives allowed per campaign.
  2. Kindly refer here for HTML 5 guidelines
  3. Third-party ad-serve is NOT allowed.
  4. Third-party impression tracking is NOT allowed.
  5. Third-party click tracking is allowed.
  6. Landing URL must support iPad/tablet view.
  7. Submission deadline:
    1. GIF, JPG, or PNG: 3 working days before campaign live date.
    2. HTML5: 5 working days before campaign live date.

Fullpage safe area

SampleFull screen (width) Full Page HTML Script

<meta name="viewport"content="user-scalable=no, width=device-width, initial-scale=1, maximum-scale=1,minimum-scale=1"/>
<body style="margin:0;">
<div style="width: 100%; height:100%; background-color:#000; ">
<a href="link.html"><img src="Fullpage.jpg" width="100%"/></a>