UFM100.3 recently launched a 10-week campaign titled “Tune In & Win” to reward listeners. Exclusive prizes are awarded from Mondays to Thursdays, while the weekly cash prize of $1,003 is given out on Friday mornings.

The campaign started during the first week of September and listeners had to look out for the “Tune in & Win” campaign ads via various touch points. Taking note of the code word presented on the ads, listeners had to stay tuned to UFM100.3 for the cue to SMS the code word to the station. All SMSes collected were entered into the weekly draw for the $1,003 cash prize.

With over 1,000 SMSes received within the first week of the campaign, UFM100.3 is expecting more responses over the next two months as the campaign continues with its publicity and awareness.

“Tune in & Win” is a campaign initiated by UFM100.3 to reach out to new audiences and reward loyal listeners. This campaign is also part of the station’s 14th birthday celebration series this year, and listeners can look forward to more campaigns in the upcoming weeks.

If you’d like to explore unique advertising opportunities for your clients, please feel free to contact Jason See at seeklj@sph.com.sg or call 9747-5014 or 6319-4071.