The Kiss92 crew surprised lucky customers with a free tank of Esso Synergy petrol in July. The campaign proved successful and put smiles on Kiss92 fans' faces.
At selected Esso petrol stations between 10am and 11am, winners were pleasantly surprised to find that Esso would be paying their petrol top-up.
Every Thursday morning, Kiss92's Morning Drive Time show announced the petrol station that the Kiss92 crew would be at, and only five lucky winners would be able to get their petrol top-up fully paid by Esso in that hour. All Kiss92’s listeners had to do was to keep listening on Thursday morning to find out which Esso outlet to head to. Trailers were also played prior to the activations to excite the listeners. Esso’s petrol stations are newly revamped, giving customers a better experience, and this campaign is to celebrate its new look.
Kristy Kong, Head of Sales, SPH Radio said: “The campaign was a success as we received overwhelming responses from each activation. Kudos to our generous and supportive partner, Esso and our station crew for making these activations resoundingly successful. This was a great opportunity to give these lucky drivers what they would want, which was free fuel with no hassle.”
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