More than 4,000 SMSes and 1,000 Facebook entries were received over the eight-week Nikon-Kiss92 Bucket List campaign, which ran from March 24 to May 16 via Kiss92’s Facebook page.
Listeners were also invited to submit photos that best captured their most wanted experience. Based on the Facebook entries received, four unique dream experiences were created for fans to win via SMS, as they shared a short explanation on why it is their dream to win that week’s experience. Every two weeks, one lucky fan was selected to get his / her dream fulfilled. The campaign's objective was to enable Kiss92 fans to take the first step and actively think about the bucket list and remind themselves that it is never too late to put themselves first and think about their dreams
Kiss92 granted four dream experiences to four lucky listeners:
1. Star for a Day. The winner co-hosted the morning show with Maddy, Jason & Arnold. This also includes being chauffeured in a Bentley for a luxurious suite staycation at The St Regis Singapore, a Shiseido makeover, a photoshoot and dinner at the five-star hotel.
2. Ultimate Diving Adventure: Tourism Queensland and Qantas sponsored a diving adventure at The Great Barrier Reef and local diving school Sunny Cove also sponsored lessons to attain the open water dive certification for the lucky listener and his friend.
3. Ultimate Road Trip: The lucky winner had a 7-day Southern Queensland Road Trip experience, which includes Sunshine Coast, Noosa, Fraser Island and more, sponsored by Tourism Queensland and Qantas.
4. Ultimate European Adventure: Insight Vacations sponsored an 8-Day holiday for one to live luxuriously in a chateau and was whisked away to the playgrounds of Europe including Normandy, Paris and more.
Presented by Nikon, all four winners also won a Nikon D5300 to capture the memories of the dream experience they won.
Said Mr Jonathan Ang, Deputy General Manager of Nikon Singapore, Imaging Products Division: “Nikon Singapore is thrilled to partner with Kiss92 for the Nikon-Kiss92 Bucket List. We have seen the growth of the station and are excited at the potential of reaching out to its listeners in such a fun way."
In a bid to drive Facebook entries, Nikon also gave away Nikon COOLPIX S2700 to a fan every day. On top of winning the Coolpix, Kiss92 also surprised selected winners with specially arranged experiences related to their inspiring bucket lists, revolving around their loved ones, learning a new skill, setting up a new business and more.
For more information on partnership opportunities with Kiss 92, please contact Foo Shu-Yi at 6319 5561 or firstname.lastname@example.org.