The latest Nielsen radio survey results saw Kiss92 emerging as the ever growing favourite English language radio station with Singaporeans based on share of listeners.
The two-year-old radio station, managed by SPH Radio, took the honours of being Singapore's No. 1 English music station based on percentage share of listenership. Its cumulative listenership saw a huge leap of 50,000 to 624,000, very narrowly missing the pole position.
The Nielsen Radio Diary Survey results saw all SPH Radio stations making it into the Top 10 positions, with UFM 100.3 moving up one notch to 8th position with listenership increasing by 45,000 to 365,000. Listenership on HOTFM 91.3, the other English radio station managed by SPH Radio, remains flat.
Mr Sim Hong Huat, General Manager of SPH Radio, said: “These are wonderful results for SPH Radio and we are ever thankful to our fans and partners for believing in us. The team has been working hard at making our radio stations a big hit and delivering what our fans want and the results clearly show it. As 2015 approaches, the team will be relentlessly working on new ideas that will re-energise the Singapore Radio landscape and giving our fans more of what they love.”
Commenting on the results for Kiss92, Mr Jamie Meldrum, Senior Program Director for Kiss92 and Hot FM91.3, said: “To grow a new station in two years is no easy feat. The team is overjoyed and are all hyped up to continue this extraordinary growth momentum.”
Since Kiss92’s launch two years ago, the station has been shaking up the Singapore radio scene. Between September to November this year, Kiss92 gave fans the chance to win $9,200 in Kiss92’s Celebrity Soundcheck. Two lucky fans walked away with $9,200 each for guessing the celebrities featured in an audio snippet made up of five celebrity voices. Earlier this year, the station embarked on a Bucket List campaign and got fans thinking about their dream experiences. The station fulfilled more than 10 fan experiences, including a diving adventure in the Great Barrier Reef, an Australian adventure roadtrip and a trip to the European countryside.
To explore unique advertising opportunities on Kiss92, contact Foo Shu-Yi at firstname.lastname@example.org, or call 6319-5561