Advertisers looking to reach out to a captive audience of Chinese readers can tap on SPH’s news tablet, Knox, that is preloaded with the app for Chinese news products.
With this tablet, readers will be able to read the e-paper editions of Lianhe Zaobao, Lianhe Wanbao and Shin Min Daily News, creating a seamless digital experience. Its other features include auto updates without the need for log-ins.
Since its launch in March, the Knox news tablets have already garnered nearly 8,000 subscribers in just three months. In the month of June alone, more than six million pages were viewed through the app, showing how much readers have adapted to the format. Advertisers can capitalise on the tablet’s lock screen, which is the first image seen by readers with a 100% exposure rate. The lock screen is available for advertisers looking to showcase products and services to this group of captive audience.