Lianhe Zaobao 联合早报

www.zaobao.sg

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Web
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zaobao.sg

ZaobaoKopitiam

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MEDIAPEDIA RATEBOOK

LIANHE ZAOBAO 联合早报

Lianhe Zaobao (联合早报), the flagship and most-read Chinese daily in Singapore, was established since March 16, 1983 following the merger of two established Chinese newspapers, Nanyang Siang Pau and Sin Chew Jit Poh, which date back to 1923 and 1929 respectively. It is a leading voice amongst international Chinese-language media with a unique Singapore perspective, bridging differences and communities to make dialogues possible. It has an extensive network of correspondents in Beijing, Chong Qing, Shanghai, Guangzhou, Hong Kong, Taipei, Seoul, Tokyo, and other parts of the world, delivering quality news, riveting content, and impactful commentaries.

ZAOBAO.SG offers news and infotainment from Lianhe Zaobao, Shin Min Daily News, and original digital content, attracting a highly-educated Chinese online audience based in Singapore and the rest of the world. ZAOBAO.COM is a highly accessed Chinese news portal, providing news and insights catering to the China, Hong Kong, and Macau audiences. Bite-size selected headlines are also available on its Weibo早报网 account with more than 3 million followers.

阅读资料

《联合早报》是新报业媒体有限公司华文媒体集团的旗舰华文报，也是新加坡发行量最大的华文报章，由《南洋商报》与《星洲日报》在1983年合并而成，致力于成为一把国际华文媒体中的重要声音，拥有独特的新加坡视角，弥合分歧和社区，让对话成为可能。

其数码产品zaobao.sg是面向新加坡和国际市场的中文新闻门户平台，集合《联合早报》《新明日报》的内容及原创特制数码内容和视频，让读者从新加坡视角看世界大小事，探索有深度、有温度、有态度的人事物。

zaobao.com则是专为中国、香港和澳门读者提供新闻资讯的数码平台，内容涵盖中国、大中华区以及国际最新时政、经济、科技与文化领域原创报道，观点和专栏。除了网站和应用，读者可关注平台的微博（早报网）账号，获取这些要闻。

Weekly Print Readership

Monthly Unique Visitors

Monthly Page Views

0:32 mins

Average Time Spent Per Visit

@zaobaosg Followers

@zaobaosgLE Followers (zaobao.sg 生活娱乐)

@早报kopitiam Followers

Sources: Google Analytics (2022), Social Media (2022), GfK Audience Study (2021)

Audience demographics

41%

Working professionals

4 in 5

Live in 4-room flats & above

42%

25 - 54 years old

Source: GfK Audience Study (2021)

Main sections

LIANHE ZAOBAO is an influential modern Chinese voice that is trusted and respected. It is continuously refreshed to meet the changing needs of readers.

《联合早报》是本地备受信赖的华文日报，对华人社群极具影响力。因应时代变化的需求，
《联合早报》持续革新优化，不遗余力地为广大读者提供丰盛的精神粮食。

Lifestyle section

Zooms in on the current trends in Singapore, from community happenings to travel to the dining scene.
早报副刊着重提供本地生活潮流资讯，内容精彩丰富，包括旅游趋势、餐饮新选择、社区活动等。

ZB Sunday

A brighter, livelier weekend read that brings you a different perspective on local, China and global happenings as well as the arts and lifestyle indulgence.
《早报星期天》以轻松明快的风格呈现本地、中国和世界时事报道，提供精彩纷呈的休闲娱乐资讯，为读者带来悠闲的周末阅读体验。