To celebrate the 10th edition of the Lianhe Zaobao LOHAS mega health seminar, the flagship Chinese newspaper took this event to one of Singapore’s grandest and historically valuable buildings – the Capitol Theatre.
On Nov 5, Lianhe Zaobao brought together eight medical specialists and TCM physicians and took over 500 readers on an important learning journey, where they found out more about illnesses and the latest treatment methods. This annual event goes beyond the publication’s key signature; it has now attained the reputation as one of the key Chinese health seminars in the medical arena.
In addition, attendees enjoyed special promotion offered by the sponsors on their products and services.
“Over the past 10 years, Lianhe Zaobao LOHAS has built a name for itself as a key source of reliable information on health matters for the Chinese community. Every year, the overwhelming response to our annual LOHAS health event shows a robust increase in awareness and interest in healthy living among our readers. A special thanks to all our wellness partners who made these events a great success. To celebrate the 10th anniversary of Lohas seminar with our readers, we gave away health check-up packages to 100 lucky attendees,” said Mr Woo Mun Ngan, zbNOW editor, Lianhe Zaobao.
BioCalth Singapore manager Terine Ng said: “This seminar provides a great platform to reach out to our target audience. The bone density test we offered proved to be a hit, demonstrating the participants’ concerns over their health.”
Lianhe Zaobao LOHAS Mega Health Seminar is sponsored by main sponsor Biocalth; wellness partners Marigold HL and The Hearing Specialist; medical healthcare partners Ma Kuang Healthcare Group and Raffles Medical Group. Venue Sponsor: Capitol Theatre.
Sponsors were given maximum exposure with coverage through SPH’s multi-media platforms, which included Lianhe Zaobao, The Straits Times, Shin Min Daily News, Lianhe Wanbao, U-weekly and UFM1003.
LOHAS is an American acronym that stands for “Lifestyle of Health and Sustainability”. Zaobao LOHAS is a regular Tuesday feature published by Lianhe Zaobao, Singapore Press Holdings’ (SPH) flagship Chinese newspaper.
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