Jan 9, 2020
A new year (and decade!) is upon us, and without bringing out tired jokes and sad puns about vision, we are definitely looking forward to an exciting year with you.
This year, The Straits Times celebrates its 175th anniversary, Tamil Murasu marks its 85th year, and Singapore’s best read women’s magazine, Her World, also turns 60! Apart from the slew of activities tied to all three milestones, we will continue our commitment of providing quality products across our omnichannel media network for both our audience and advertisers.
So with the rest of 2020 in front of us, we enter the year inspired by the support you have given us in 2019. Thanks to you, we were able to do some great things last year. Here are some of them:
The launch of the SPH News Tablets
In March 2019, we launched the first of our news tablets for our Chinese news products. Within the first six months, more than 11,000 have subscribed. The Berita Harian news tablet followed in September, gaining 1,000 subscribers in two months. Before the year ended, it was The Straits Times’ turn to have its own news tablet, to overwhelming response. Over 2,000 people signed up on the first day alone! Registrations are still ongoing, with many citing the tablet’s convenient digital reading experience.
New products and initiatives
Apart from the news tablets, we also had a few other new items in our slate last year. The Chinese Media Group launched the English language e-magazine ThinkChina, we produced podcasts such as Berita Harian’s #NoTapis, and we gave Google Nest Hub users access to audio and video content from SPH.
Refreshed and rejuvenated
Lianhe Zaobao’s Classifieds section was completely revamped, offering both readers and advertisers alike an enhanced experience, with new categories, themed content, and fresh ad formats. Likewise, Tamil Murasu launched its revamped website which offers readers a broad platter of content, from hyper-local news and horoscopes to entertainment stories and human interest features.
Outdoor screens go big
In the case of our One Raffles Place screen, we mean this quite literally. The mega LED screen that we launched last year measures 100sqm and is placed on the facade of one of the tallest skyscrapers in the CBD. Meanwhile, Target Media, a joint venture between SPH and Focus Media (China), recently won the tender to install, operate and manage 6,000 Digital Display Panels (DDPs) in HDB lifts and lobbies. This will bring Target Media’s total to 14,000 screens, forming the largest Digital Out-of-home network in Singapore that provides an effective avenue for targeted messaging to the residents.
From offline to online
Last year, we also started exploring ways to bridge our offline assets to online. The recent Cars@Expo leveraged on the O2O (Offline to Online) Scan solution. By using offline visuals on print and event collaterals, we were able to create an online engagement that involved gamification and resulted in both data collection and additional footfall to the event. O2O Scan gives you a seamless way to use your offline visuals to drive online engagements customised to reach your conversion goals. Interested? Let us know!
SPH Radio gaining more traction
The latest Nielsen Radio Diary Survey 2019 Wave 2 showed that our five radio stations — Kiss92 FM, ONE FM 91.3 and MONEY FM 89.3 and Chinese stations UFM100.3 and 96.3 Hao FM — increased their total listenership by 10% and share of audience by 13%.
The stations also performed well in a separate survey by Milieu Insights under brand likeability and engagement measures. There was also an upward trend reported across its unique digital listenership and podcast downloads according to Triton Digital’s measurement.
A winning year
All in all, it was a winning year for SPH, which saw us bagging a total of 34 awards this year across our entire portfolio.