Feb 5, 2020
Malabar Gold & Diamonds has kick-started SPHMBO’s newest advertising site with the launch of their branding campaign. The new site, a junction lightbox, is strategically placed at the façade of Tekka Place, an integrated development in Little India located at one of the busiest traffic junctions in the city fringe.
Standing at 6.9m high by 4.5m wide, the junction lightbox offers a bi-directional view with head-on traffic from Bukit Timah and Selegie Road, and targets commuters entering and exiting Little India MRT station.
Enhanced with an eye-catching visual by Malabar Gold & Diamonds and a red digital ticker which delivers headline news in real-time, the lightbox is definitely hard to miss.