More than 70 client marketers attended SPH’s Mobile Marketing – The Future is at Your Fingertips workshop held at Huone Events Hotel Singapore on 26 February 2019. This is the first workshop of the year as part of The C3 series, which stands for “Collaborate. Create. Captivate.”
The first speaker for this workshop featured Kunal Gupta, CEO of Polar, a technology platform provider who is partnering with SPH to offer mobile marketing solutions to our clients. He shared with the audience on how brand can build their standing in the current social and mobile era.
Ernest Luis, Head of Podcast Productions at SPH English, Malay, Tamil Media (EMTM) Group then shared on the potential of podcasting in Singapore and how brands can use it to amplify their reach.
Our final speaker, Yeo Sam Jo, Multimedia Correspondent at ST Digital shared tips on how a brand can make their videos standout in the saturated mobile space where you only have that few seconds to catch your audience.
The session ended with a panel discussion moderated by Linda Lim, Chief of Advertising Partnerships and Market Development at SPH Integrated Marketing. She was joined on the panel by Kunal, Damien Bray. Chief Sweet Officer at Sweet and Shen Yue, Digital Product Editor from SPH Chinese Media Group. The panel took questions from the floor and gave interesting insights to the questions.
Hosted by SPH Radio’s very own Cheryl Miles from ONE FM 91.3, it was a lighthearted morning of learning as guests gain more insights and tips on how to better market their brands in the world of mobile.
For photos and highlights of the event, please see below.