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Native Advertising

What is Native Advertising?

Itis a form of paid media that matches the form and function of the platform on which it appears.

Form

Native ads match the visual design of the experience they live within, and look and feel like natural content.

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Function

Native ads must behave consistently with the native user experience, and function just like natural content.

Why Go Native?
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People See Them

25% more consumers were measured to look at in-feed, native ad placements, more than standard banners

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Viewed as Editorial

Consumers looked at native ads 2% more than editorial content and spent the same number of seconds viewing.

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Mobile Branding

97% of mobile media buyers report that native ads were very or somewhat effective at achieving branding goals.

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Purchase Drivers

Native ads registered 18% higher lift in purchase intent than banner ads.