Native Banner

NATIVE BANNER AD SPECIFICATIONS

 

*All Native ad units require clean images with no text. Text and images in this case are 2 separate material.
BrandInsider / Branded Content / Sponsored Content
Site Ad Unit Image Dimensions
(Width x Height)
Text Format Maximum File Size
BeritaHarian BrandInsider / Branded Content 300 x 200 60 chars max (including space) JPG ONLY 50 KB
Business Times
Homepage
BrandInsider 300 x 200 Headline: 60 chars max (including space)
Blurb: 100 chars max (including space)
Submit 40x40 logo
50 KB
Branded Content 300 x 200 60 chars max (including space) 50 KB
Business Times
Run-of-Site
BrandInsider / Branded Content 300 x 200 60 chars max (including space) 50 KB
Straits Times BrandInsider / Branded Content 402 x 268 Title: 30 chars max (including space)
Text: 100 chars max (including space)
50 KB
Zaobao SG BrandInsider/ Branded Content 320 x 200 20 chars max (including space) 50 KB
The New Paper Branded Content 600x400 30 chars max (including space) 100 KB
STOMP Branded Content 700x420 60 chars max (including space) 100 KB
SGSME Branded Content 300x200 30 chars max (including space) 50 KB

 


 

In-Content Native

Site Image Dimensions
(Width x Height)
Text Format Maximum File Size
The Straits Times 780 x 300 Header: 60 chars max (including space)
Call-to-Action: 15 chars (including space)
JPG ONLY 100 KB
The Business Times
Berita Harian
Business Insider
AsiaOne
Zaobao SG Header: 30 chars max (including space)
Call-to-Action: 15 chars (including space)

 

Notes:

  1. Image to be submitted in plain image only, with text and call-to-action button to be provided separately as it will be embedded on SPH Media’s end.
  2. No changing of font type as it is standardised by SPH Media.

 


 

In-Content Carousel

Site Media Text Format
The Straits Times 5 Images: 300 x 250 (50kb each) English:
Header: 60 chars (including space)
Body: 30 chars (including space)
JPG ONLY
Zaobao SG Mandarin:
Header:30 chars (including space)
Body: 20 chars (including space)

 


 

In-Content Native Video

Site Video Resolution (WxH) Postal Image (WxH) Text Background Image (WxH) Text Video Format Maximum File Size
The Straits Times 640 x 360 640 x 360
JPG only
Maximum file size 120 KB
700×310
JPG only
Maximum file size 120 KB
Safe area : 312x310
Header: 60 chars max (including space)
Call-to-Action: 15 chars (including space)
MP4 ONLY Up to max 2MB
The Business Times
Berita Harian
Business Insider
AsiaOne
Zaobao SG Header: 30 chars max (including space)
Call-to-Action: 15 chars (including space)

View Example & Guide


 

Notes:

  1. 3rd party ad serving by client not allowed
  2. One Impressions and One click tracker allowed (whole set)