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Native Banner Ad Specifications

*All Native ad units require clean images with no text. Text and images in this case are 2 separate material.
BrandInsider / Branded Content / Sponsored Content
Site Ad Unit Image Dimensions
(Width x Height)		 Text Format Maximum File Size
AsiaOne BrandInsider/ Branded Content 1200 x 850 60 chars max (including space) JPG ONLY 200 KB
BeritaHarian BrandInsider / Branded Content 300 x 200 60 chars max (including space) 50 KB
Business Times
Homepage		 BrandInsider 300 x 200 Headline: 60 chars max (including space)
Blurb: 100 chars max (including space)
Submit 40×40 logo		 50 KB
Branded Content 300 x 200 60 chars max (including space) 50 KB
Business Times
Run-of-Site		 BrandInsider / Branded Content 300 x 200 60 chars max (including space) 50 KB
Straits Times BrandInsider / Branded Content / Web Specials 300 x 200 60 chars max (including space) 50 KB
Zaobao SG BrandInsider/ Branded Content 320 x 200 20 chars max (including space) 50 KB
The New Paper Branded Content 600×400 30 chars max (including space) 100 KB
STOMP Branded Content 700×420 60 chars max (including space) 100 KB
SGSME Branded Content 300×200 30 chars max (including space) 50 KB

AsiaOne: Branded Content (Example & Guide) - Desktop



AsiaOne: Sponsored Content (Example & Guide) - Tablet

AsiaOne: Sponsored Content (Example & Guide) - Mobile



In-Content Native

Site Image Dimensions
(Width x Height)		 Text Format Maximum File Size
Straits Times 780 x 300 Header: 60 chars max (including space)
Call-to-Action: 15 chars (including space)		 JPG ONLY 100 KB
Business Times
BeritaHarian
Business Insider
AsiaOne
Zaobao SG Header: 30 chars max (including space)
Call-to-Action: 15 chars (including space)

View Example & Guide


Guide


Notes:

  1. Image to be submitted in plain image only, with text and call-to-action button to be provided separately as it will be embedded on SPH’s end.
  2. No changing of font type as it is standardised by SPH.

In-Content Carousel

Site Media Text Format
Straits Times 5 Images: 300 x 250 (50kb each) English:
Header: 60 chars (including space)
Body: 30 chars (including space)		 JPG ONLY
Zaobao SG Mandarin:
Header:30 chars (including space)
Body: 20 chars (including space)

View Example



In-Content Native Video

Site Video Resolution (WxH) Postal Image (WxH) Text Background Image (WxH) Text Video Format Maximum File Size
Straits Times 640 x 360 640 x 360
JPG only
Maximum file size 120 KB		 312×300
JPG only
Maximum file size 120 KB		 Header: 60 chars max (including space)
Call-to-Action: 15 chars (including space)		 MP4 ONLY 10 MB
Business Times
BeritaHarian
Business Insider
AsiaOne
Zaobao SG Header: 30 chars max (including space)
Call-to-Action: 15 chars (including space)

View Example & Guide

Guide


Notes:

  1. 3rd party ad serving by client not allowed
  2. One Impressions and One click tracker allowed (whole set)