NATIVE BANNER AD SPECIFICATIONS
*All Native ad units require clean images with no text. Text and images in this case are 2 separate material.
BrandInsider / Branded Content / Sponsored Content
| Site | Ad Unit | Image Dimensions (Width x Height) |
Text | Format | Maximum File Size |
| AsiaOne | BrandInsider/ Branded Content | 1200 x 850 | 60 chars max (including space) | JPG ONLY | 200 KB |
| BeritaHarian | BrandInsider / Branded Content | 300 x 200 | 60 chars max (including space) | 50 KB | |
| Business Times Homepage |
BrandInsider | 300 x 200 | Headline: 60 chars max (including space) Blurb: 100 chars max (including space) Submit 40×40 logo |
50 KB | |
| Branded Content | 300 x 200 | 60 chars max (including space) | 50 KB | ||
| Business Times Run-of-Site |
BrandInsider / Branded Content | 300 x 200 | 60 chars max (including space) | 50 KB | |
| Straits Times | BrandInsider / Branded Content / Web Specials | 300 x 200 | 60 chars max (including space) | 50 KB | |
| Zaobao SG | BrandInsider/ Branded Content | 320 x 200 | 20 chars max (including space) | 50 KB | |
| The New Paper | Branded Content | 600×400 | 30 chars max (including space) | 100 KB | |
| STOMP | Branded Content | 700×420 | 60 chars max (including space) | 100 KB | |
| SGSME | Branded Content | 300×200 | 30 chars max (including space) | 50 KB | |
AsiaOne: Branded Content (Example & Guide) - Desktop
AsiaOne: Sponsored Content (Example & Guide) - Tablet
AsiaOne: Sponsored Content (Example & Guide) - Mobile
In-Content Native
| Site | Image Dimensions (Width x Height) |
Text | Format | Maximum File Size |
| Straits Times | 780 x 300 | Header: 60 chars max (including space) Call-to-Action: 15 chars (including space) |
JPG ONLY | 100 KB |
| Business Times | ||||
| BeritaHarian | ||||
| Business Insider | ||||
| AsiaOne | ||||
| Zaobao SG | Header: 30 chars max (including space) Call-to-Action: 15 chars (including space) |
View Example & Guide
Guide
Notes:
- Image to be submitted in plain image only, with text and call-to-action button to be provided separately as it will be embedded on SPH’s end.
- No changing of font type as it is standardised by SPH.
In-Content Carousel
| Site | Media | Text | Format |
| Straits Times | 5 Images: 300 x 250 (50kb each) | English: Header: 60 chars (including space) Body: 30 chars (including space) |
JPG ONLY |
| Zaobao SG | Mandarin: Header:30 chars (including space) Body: 20 chars (including space) |
View Example
In-Content Native Video
| Site | Video Resolution (WxH) | Postal Image (WxH) | Text Background Image (WxH) | Text | Video Format | Maximum File Size |
| Straits Times | 640 x 360 | 640 x 360 JPG only Maximum file size 120 KB |
700×310 JPG only Maximum file size 120 KB |
Header: 60 chars max (including space) Call-to-Action: 15 chars (including space) |
MP4 ONLY | 10 MB |
| Business Times | ||||||
| BeritaHarian | ||||||
| Business Insider | ||||||
| AsiaOne | ||||||
| Zaobao SG | Header: 30 chars max (including space) Call-to-Action: 15 chars (including space) |
View Example & Guide
Notes:
- 3rd party ad serving by client not allowed
- One Impressions and One click tracker allowed (whole set)