Native Banner

NATIVE BANNER AD SPECIFICATIONS

 

In-Content Native

Site Image Dimensions
(Width x Height)
Text Format Maximum File Size
The Straits Times 780 x 300 Header: 60 chars max (including space)
Call-to-Action: 15 chars (including space)
JPG ONLY 100 KB
The Business Times
Berita Harian
Business Insider
AsiaOne
Zaobao SG Header: 30 chars max (including space)
Call-to-Action: 15 chars (including space)

 

Notes:

  1. Image to be submitted in plain image only, with text and call-to-action button to be provided separately as it will be embedded on SPH Media’s end.
  2. No changing of font type as it is standardised by SPH Media.

 


 

In-Content Carousel

Site Media Text Format
The Straits Times 5 Images: 300 x 250 (50kb each) English:
Header: 60 chars (including space)
Body: 30 chars (including space)
JPG ONLY
Zaobao SG Mandarin:
Header:30 chars (including space)
Body: 20 chars (including space)

 


 

In-Content Native Video

Site Video Resolution (WxH) Postal Image (WxH) Text Background Image (WxH) Text Video Format Maximum File Size
The Straits Times 640 x 360 640 x 360
JPG only
Maximum file size 120 KB
700×310
JPG only
Maximum file size 120 KB
Safe area : 312x310
Header: 60 chars max (including space)
Call-to-Action: 15 chars (including space)
MP4 ONLY Up to max 2MB
The Business Times
Berita Harian
Business Insider
AsiaOne
Zaobao SG Header: 30 chars max (including space)
Call-to-Action: 15 chars (including space)

View Example & Guide


 

Notes:

  1. 3rd party ad serving by client not allowed
  2. One Impressions and One click tracker allowed (whole set)