ONE FM 91.3 to launch fitness challenge

November 2021

New year, new fitness goals. That makes it the perfect time to embark on the ONE Challenge — Stronger edition.

Together with ONE FM 91.3, advertisers get to be a part of the first ever customised obstacle course through an exclusive multi-station fitness challenge that’s tough but still doable by active individuals.

The idea for ONE Challenge — Stronger was birthed from The Big Show’s Glenn Ong setting fitness goals for himself in the new year. ONE FM will be sharing Glenn’s story as he ropes in fellow DJs and listeners to take the challenge with him.

Participants will compete for who can do the highest number of reps within a specified time per station. The challenges will include sandbag squats, burpees, tyre flips, atlas ball toss, lateral hops, weighted sled pull and more. 

The 12-week challenge will run from January to March 2022.

Brand placement opportunities for advertisers

Advertisers can leverage on the customised obstacle course that will be created for the challenge by placing their brand on the exercise equipment.  

Other brand or product placement opportunities include apparel, boundary A-boards, flags, towels, equipment, tentage area, and the registration area. 

At the start of the campaign, these will be showcased in the DJ’s challenge concept video, which will be amplified on ONE FM 91.3’s social media pages on Facebook and Instagram. 

The campaign is ideal for sports authorities, venues, sports stores, equipment, & brands, nutrition and wellness products, hydration, gyms, automobiles, and physiotherapy clinics.

Main sponsor package

Package price: $36,000

Inclusive non broadcast fee of $28,000

Total media value: Worth over $350,000

Entitlements include:

  • Trailers with Tag Ons (3 times a day x 7 days)
  • Adlibs with Credit Mention (5 times a day x 7 days)
  • Web Banner with Credit Mention throughout the campaign period 
  • Social Media Post/Stories (FB & IG) Sponsor’s page tag + credit mention
  • Produced Concept Video of DJs Challenge Sponsor’s product feature + page tag + credit mention
  • Half Page Full Colour Ad on The Straits Times with Logo Mention (2 ads)

Terms and conditions apply. Email mkgtrade@sph.com.sg to find out more.