ONE FM91.3, Singapore’s newest radio station gave away big experiences to its male listeners. Promoted as ONE FM BIG ONES, this contest served to give its male listeners the one memorable experience of a lifetime.
The contest ran for 8 weeks till May 15 and hundreds of SMS were received. Listeners had only to tell the station why they would want to win the week’s Big One via SMS.
The two biggest prizes that were given are a trip to catch AC/DC Live in Munich, and The Rolling Stones Live in Orlando, Florida. The other prizes included a cruise to Taiwan with a cycling expedition thrown in, a suite staycation coupled with a half year gym membership.
This contest was supported by partners such as Star Cruises, Sofitel SO Singapore, W Singapore, Turkish Airlines, Airbnb and the various record companies of the key music bands.
ONE FM, on the 91.3FM frequency, is Singapore’s only station targeting males over 30, offering them the music they love, together with up-to-date Sports and Men's lifestyle news from leading sources.
If you’d like to explore unique advertising opportunities for your clients, please feel free to contact Jason See at 6319-4071/ 9747-5014 or email firstname.lastname@example.org.