Online Banner Ad Specifications

Standard Banners (Image Ads)
Ad Unit Dimensions (WxH) Maximum File Size File Type
Mega Leaderboard 970 x 250 100KB JPG
Super Leaderboard 970 x 90 and 320 x 50 50KB JPG, GIF, PNG
Leaderboard 728 x 90 and 320 x 50
Half page 300 x 600
IMU 300 x 250
BT Skybox 310 x 77
(Image only, third-party ad-serve is NOT allowed)

View Example - Super Leaderboard

View Example - Leaderboard

View Example - Halfpage

View Example - IMU


Notes:

  1. Maximum of 3 creatives allowed per campaign.
  2. GIF, JPG or PNG: Submit 3 working days before campaign live date.
  3. All ads are subjected to testing and approval by the Publisher.
  4. File size beyond stated specification will require third-party hosting (secured tags).
  5. RON sites include: ST, BT, A1, Stomp, BISG, SGSME, Stirr, ZBSG, BH, TNP

Standard Banners (HTML5)
Ad Unit Dimensions (WxH) Maximum File Size Other Requirements
Mega Leaderboard 970 x 250 100KB Back up image (JPG, GIF or PNG) of maximum 50 KB.
Leaderboard 728 x 90 and 320 x 50
Super Leaderboard 970 x 90 and 320 x 50
Half page 300 x 600
IMU 300 x 250

Notes:

  1. Maximum of 3 creatives allowed per campaign.
  2. HTML5: 5 working days before campaign live date.
  3. Kindly refer here for HTML 5 guidelines
  4. All ads are subjected to testing and approval by the Publisher.
  5. Swiffy converted Flash to HTML5 is not allowed.
  6. No limit for animation.
  7. File size beyond stated specifications requires third-party ad-serving (secured tags).


Standard Banners (HTML5 with Video)

Ad Unit Dimensions (WxH) Maximum File Size Back-up image
Maximum File size
Controls Other Requirements
Mega Leaderboard 970 x 250 100KB 50KB Video controls (including sound on/off button, play/pause and replay button)
  • Requires third-party ad-serving (secured tags).
  • Sound must be OFF by default.
Half page 300 x 600
IMU 300 x 250

View Video Specifications

Format Mp4
Aspect Ratio 16:9
Codec H.264
Bitrate 5.0-7.5 Mbps
Maximum Duration 30 secs
Maximum File Size 8MB


Notes:

  1. Maximum of 3 creatives allowed per campaign.
  2. If the banner is publisher-paid, video must be submitted. Kindly refer here for the video specs.
  3. All ads are subjected to testing and approval by the Publisher.
  4. File size beyond stated specifications requires third-party ad-serving (secured tags).
  5. Please take note of the z-index requirement.




IMU – 3D Cube

Assets Dimensions (WxH) Format Max File Size Requirements
Surface 1 (Main)
Surface (2)
Surface (3)
Surface (4)
300 x 250 JPG, GIF, HTML5 300KB
  • Blinking animation and related is not allowed.
  • 1 pixel grey border
  • Each slide will stay for 8secs
  • All slides are auto-looping
Backup Image 300 x 250 JPG, GIF 50kb
Assets Dimensions (WxH) Format Max File Size Requirements
Video
(optional)
380 x 270 MP4 4MB
  • Max duration 15 seconds
  • Data rate: 300kbps approximately
  • Video codec: H.264
  • Audio: Mono 48kbps approximately
  • Frame Rate: 25fps
Backup Image / Video Poster 380 x 270 JPG 50kb
  • Required if video is submitted

Notes:

  1. Maximum 4 click trackers can be used (secured tracker)
  2. Maximum 1 impression tracker (secured tracker)
  3. Only 1 video is allowed in the ad



Expandable Leaderboard / Expandable Super Leaderboard
Ad Unit Dimensions (WxH) Maximum File Size Back-up image
Maximum File size
Control Expansion Direction Other Requirements
Expandable Leaderboard
(expand upon mouse click)
728 x 90 expand to 728 x 270 max 100 KB (Collapsed + Expanded banner) 50 KB (Collapsed banner) Close button required Downward
  • Requires 3rd party ad serving (secured tags).
  • No mouse over expansion.
  • Collapse to 728 x 90 when the user clicks on the close button.
  • If the creative has video (optional), sound must be OFF by default.
Expandable Super Leaderboard
(expand upon mouse click)
970 x 90 expand to 970 x 415 max 100 KB (Collapsed + Expanded banner)
  • Requires 3rd party ad serving (secured tags).
  • No mouse over expansion.
  • Collapse to 970 x 90 when the user clicks on the close button.
  • If the creative has video (optional), sound must be OFF by default.

Publications: ST, BT, A1, TNP, STOMP, BH

Notes:

  1. All ads are subjected to testing and approval by the Publisher.
  2. If the banner is publisher-paid, video must be submitted. Kindly refer here for the video specs.
  3. File size beyond stated specifications requires third-party ad-serving (secured tags).
  4. Please take note of the z-index requirement.




Expandable Video Catfish

Ad Unit Media Type Dimensions (WxH) Aspect Ratio Max File Size Max Duration File Type
Expandable Video Catfish Video 900 x 500 4:3, 16:9 8MB 30Secs Mp4
Skinner 1700 x 650 100KB Jpg
Bar 980 x 90 50KB Jpg

Publications: ST, BT, A1, TNP, ZB SG, STOMP, BH, Business Insider

Guide: Safe Area


Notes:

  1. Creative must be aligned to the bottom center part of the page.
  2. Banner will remain at the bottom, following the user as the user scrolls the page.
  3. When the user clicks the close button in the collapsed panel, the catfish will disappear.
  4. Sound must be OFF by default.
  5. Executed by SPH Vendor
  6. All ads are subjected to testing and approval by the Publisher.




Hero

Publication Dimensions (WxH) Maximum File Size Headline Text Format Requirements
AsiaOne 1200 x 850 200KB 60 char
(including space)
Jpg
  1. Editorial photo with no text embedded in the image
  2. Image focus area depends on editorial’s discretion and varies on device screen size
  3. No approval from advertisers on how the image will appear on different screen sizes

Hero Guide

Desktop



Tablet



Mobile





News Rotator
AsiaOne News Rotators decommissioning by 3rd May 2017, replaced with Hero format.

Publication Dimensions (WxH) Maximum File Size Headline Text Format
AsiaOne Homepage
(Desktop)
Note: Submit one image 848(w) x 400(h)px
Rotator Size: 848 x 400
Safe Area:740 x 280
Safe Area Guideline
100KB 60 char
(including space)
Jpg
AsiaOne Homepage
(Mobile)
Note: Submit one image 350(w) x 228(h)px
Rotator Size: 350 x 228
Safe Area:266 x 120
Safe Area Guideline
50KB 60 char
(including space)
Jpg
The Straits Times 300 x 200 50KB 60 char (including space) Jpg
STOMP 700 x 420 50KB 90 char (including space) Jpg
Zaobao (SG) Rotator Size: 800 x 500
Safe Area : 700 x 400
100KB 30 char (including space) Jpg
Zaobao (CN) Rotator Size: 800 x 500
Safe Area : 700 x 400
100KB 18 char (including space) Jpg

Guideline - Safe Area (A1)


Safe Area (A1 Newsrotator Desktop)Note: Submit one rotator image 848(w) x 400(h) px for Desktop
news rotator guideline1
Safe Area (A1 Newsrotator Mobile)Note: Submit one rotator image 350(w) x 228(h) px for Mobile
news rotator guideline2




Mega Strip
Ad Unit Dimensions (WxH) Maximum File Size Background color File Type
Mega Strip 1180×350 (Desktop) 100KB Hex color value consistent with image color scheme (ie. #ffffff ) JPG
415×400 (Web Responsive) 50 KB

Publications: TNP, STOMP

View Example: TNP - Mega Strip (Desktop)



View Example: STOMP - Mega Strip (Desktop)






Mobile Scroller
Ad unit Media Type Dimensions File Size File Type
Mobile Scroller Image (Underlay) 640 x 1280
(Safe area: 580 x 680)
100KB JPG, PNG, GIF
Video (Optional)
Max 30 seconds
480×270
(Aspect ratio: 4:3 /16:9)
3MB MP4

Publications: ST, BT, A1, ZB SG, STOMP, BH, Business Insider

Notes:

  1. Executed by SPH vendor.
  2. 3rd Party Impression and Click tracking allowed (secured trackers)




Motion Ads

Ad unit Creative Type Dimensions File Type Requirements File Size
Motion Ads
View Demo
(Preview in tablet/smartphone only)
Panel Background Images
(max 4 frames)
414 x 630 .ai, .psd
(client to provide)
Final image will be in jpg/gif
(expedited by SPH)
500KB
Logo 180 x 180 [within] jpg, png, gif
Image(s) 180 x 180 [within] jpg, png, gif
Text Copy for panels
URL Website / Landing page
Font Type* ttf, otf, eot, woff All 4 font type format required

Publications: ST, BT, A1, ZB SG, TNP, Business Insider, STOMP

View Video Specifications (Optional)

Format Mp4
Aspect Ratio 16:9
Codec H.264
Bitrate 5.0-7.5 Mbps
Maximum Duration 30 secs
Maximum File Size 10MB

Notes:

  1. Client to provide working files for the panel images in .ai or .psd format (unflattened and in layers)
  2. *If no specific font type is provided, a default font type will be used to suit the ad.
  3. Available for mobile/tablet platform only.
  4. Executed by SPH vendor.



BrandInsider : Content / Materials required from client
No. Item Details
1 BrandInsider URL brandinsider.< publication >.com/< BrandInsider_Name>
Eg. brandinsider.straitstimes.com/sphdigital
2 BrandInsider name for masthead Text (less than 18 characters including white spaces)
3 BrandInsider Leaderboard
OR
Super Leaderboard
jpeg, png, gif, 728 X 90, max 50kb
OR
jpeg, png, gif, 970 X 90, max 50kb
4 Mobile Leaderboard jpeg, png, gif, 320 X 50, max 50kb
5 BrandInsider IMU jpeg, png, gif, 300 X 250, max 50kb
6 Main image slider Recommended 3 pictures, jpeg or gif (non-animated), 882 x 420 (maximum 6 pictures).
If no specifications, editorial will choose the appropriate articles to showcase

Optional items at side column:

No. Item Details
1 Video Youtube URL (s)
*No more than 2 or 3 recommended
2 Facebook 1 Facebook account URL
3 Photo Gallery Showcase 50 images or less
4 Instagram (optional) 1 Instagram account URL
5 Twitter 1 Instagram account URL
6 Poll 1 question
2 to 5 answers (less than 10 words each)
7 Quick Links Recommend 6 or less titles with URL links

Items relating to articles:

No. Item Details
1 Clients article Article title, high-res images and text
2 New article(s) Content Brief Form
3 Archive article(s) Brief on types of articles to include