Online Banner Ad Specifications

 

Standard Banners (Image Ads)
Ad Unit Dimensions (WxH) Maximum File Size File Type
Billboard 970 x 250 100KB JPG
Leaderboard 728 x 90 and 320 x 50 50KB JPG, GIF, PNG
Half page 300 x 600
IMU 300 x 250

View Example - Leaderboard

View Example - Halfpage

View Example - IMU


Notes:

  1. Maximum of 3 creatives allowed per campaign.
  2. GIF, JPG or PNG: Submit 3 working days before campaign live date.
  3. All ads are subjected to testing and approval by the Publisher.
  4. File size beyond stated specification will require third-party hosting (secured tags).
  5. RON sites include: ST, BT, A1, Stomp, SGSME, ZBSG, BH, TNP, TM

Standard Banners (HTML5)
Ad Unit Dimensions (WxH) Maximum File Size File Type
Billboard 970 x 250 100KB HTML5
Leaderboard 728 x 90 and 320 x 50
Half page 300 x 600
IMU 300 x 250

Notes:

  1. Maximum of 3 creatives allowed per campaign. Subject to adaption and production fees.
  2. Kindly refer here for HTML 5 guidelines
  3. All ads are subjected to testing and approval by the Publisher.
  4. Swiffy converted Flash to HTML5 is not allowed.
  5. No limit for animation.
  6. File size beyond stated specifications requires third-party ad-serving (secured tags).
  7. Optional to provide an additional creative file in 2x density, for higher retina devices. (Not applicable for html5/ 3rd party ad hosting)


Standard Banners (With Video)

Ad Unit Dimensions (WxH) Maximum File Size Back-up image
Maximum File size
Controls Other Requirements
Billboard 970 x 250 2MB 50KB Video controls (including sound on/off button, play/pause and replay button)
  • Option for third-party ad-serving (secured tags), subject to testing.
  • Sound must be OFF by default.
Half page 300 x 600
IMU 300 x 250

View Video Specifications

Format Mp4
Aspect Ratio 16:9
Codec H.264
Bitrate 5.0-7.5 Mbps
Maximum Duration 30 secs
Maximum File Size 2MB


Notes:

  1. Maximum of 3 creatives allowed per campaign.
  2. If the banner is publisher-paid, video must be submitted.
  3. All ads are subjected to testing and approval by the Publisher.
  4. File size beyond stated specifications requires third-party ad-serving (secured tags).




Video Masthead

Format Media Type Media Dimension (W x H) Required
File Format
Supported Format Maximum File Size
Video Masthead Desktop Image area 970(w)x250(h)
*safe area is 526(w)x250(h)px
*Safe area: Ad copy, logo, CTA
Layered .psd file and Fonts JPG, GIF, PNG Up to 500KB
Video area MP4
- Ratio 16:9
- Video must fill full screen, no black bars
- Poster image
MP4 MP4 (encoded in H.264 codec) Up to 2MB
Video Masthead Mobile Web Image area 640(w)x500(h)
*safe area is 640(w)x140(h)px
*Safe area: Ad copy, logo, CTA
Layered .psd file and Fonts JPG, GIF, PNG Up to 500KB
Video area MP4
- Ratio 16:9
- Video must fill full screen, no black bars
- Poster image
MP4 MP4 (encoded in H.264 codec) Up to 2MB

Only compatible for Desktop
Browser compatibility: Chrome 61, 60, 59 | IE 11 Safari 10+ | Firefox 54+

Video Masthead Desktop

Video Masthead Mobile web

 

* 3rd party impression and click tracking allowed (Only 1 impression tracker and 1 click tracker for 1 creative set)

Notes:

1. Production of creative done by client.
- Client to submit ad creative for scheduling minimum 5 working days prior to campaign start date
- To provide ad creative in JPG/PSD/AI format (if necessary)
- Template will be provided to client (if necessary)
- Subject to adaption and production fees

2. Production of creative done by SPH Media.
- Client to provide the source files (as stated in the table) in JPG/PSD/AI format to SPH Media, minimum 10 working days prior to campaign start date.
- Up to 3 round of changes. Final changes need to be confirmed not later than 3 working day prior to campaign start date.
- Max of up to 3 creatives per campaign. Subject to adaption and production fees.

3. No animation limit for animated transitional ad





Mobile Cards

Assets Media Type Dimensions
(W x H)
Format Maximum File Size Click through URL Other requirements
Mobile Cards Image 640x360 JPG, GIF, PNG Up to 100 KB per card, max 5 cards
(Only 1 card allows video)
Allow each card to hyperlink to a URL Layered .psd file for assets.

Video duration between 6 - 30sec.

Video encode in H.264 codec

Video 640x360
(Aspect ratio 16:9)
MP4 Up to 2MB

Notes:

  1. Executed by SPH Media's vendor.
  2. 3rd Party Impression and Click tracking allowed (secured trackers)
  3. Browser compatibility: Chrome 61, 60, 59 | IE 11 Safari 10+ | Firefox 54+
  4. Only compatible for Mobile web
  5. Mobile Cards with non-video, total asset size should be not exceed 500kb.
    Mobile Cards with video, total assets size should not exceed 4MB
  6. Max of up to 3 creatives per campaign. Subject to adaption and production fees.
  7. To provide ad creative in JPG/PSD/AI format (if necessary)

View Example





Mobile Spin

Format Media Type Media Dimensions
( W x H )
Supported Format Maximum File Size Other requirements
Mobile Spin Image 600x600 Background transparent PNG only 300 KB Mobile Spin max to hold up to 4 options

Layered .psd file and fonts for assets.
Mobile Spin Expandable

(landing page after taps on spin banner to expand)

Image 576x768 JPG, GIF, PNG 300 KB each
Video Aspect ratio 16:9 MP4 H.264 2 MB

Note that Images required as per spin wheel animation need to be in full spin, Also Leave the safe space 40x40 on the right top corner, Do not use logo or Important content on top right corner.

Publications: ST, BT, A1, ZB SG, STOMP, BH, TNP

View Example





Cross Portal Scroller (Static) – Ad Specifications

Format Media Type Media Dimensions
( W x H )
Required File Format Supported Format Maximum File Size
Mobile Portal Image Foreground unit: 320 x 250 (Transparent)
Background unit: 320 x 620
Layered .psd file and Fonts JPG, GIF, PNG Single creative responsive to mobile and desktop web

Image: up to 500 KB

Desktop Portal Image Foreground unit: 970 x 300 (Transparent)
Background unit: 1440 x 900
Layered .psd file and Fonts JPG, GIF, PNG

Publication: Straits Times

Cross Portal Scroller (Video) – Ad Specifications

Media Type Format Media Dimensions
( W x H )
Required File Format Supported Format Maximum File Size
Image Mobile Portal Foreground unit: 320 x 250 (Transparent)
Background unit: 320 x 620
Layered .psd file and Fonts JPG, GIF, PNG Single creative responsive to mobile and desktop web

Image: up to 500 KB

Desktop Portal Foreground unit: 970 x 300 (Transparent)
Background unit: 1440 x 900
Layered .psd file and Fonts JPG, GIF, PNG
Video Mobile & Desktop Aspect Ratio 16:9 MP4 MP4 (encoded in H.264 codec) Video: up to 2 MB

Publication: Straits Times

View Example






Mobile Scroller
Ad unit Media Type Dimensions File Size File Type
Mobile Scroller Image
- A large canvas that combine images and image gallery to drive your brand message
750 x 1334 Total asset size should be not exceed 500kb
  • Accepted files will be JPEG, PNG & GIF
  • All values are in pixel.
  • Layered .psd file and Fonts
Video
- Utilise the entire screen of the device to play an engaging vertical video.
750 x 1334
(for full screen video)
Video file should not exceed 2MB
  • Accepted files will be JPEG, PNG & GIF
  • Ensure your video file format is MP4
  • Trim the video to keep the duration between 6 to 30 seconds
  • Encode the video file in the H.264 codec
  • Vertical video 9:16
Interactive
- Option to combine a host of features: 360 degree, photosphere, animation, etc to make your creative truly interactive.
750 x 1334 Total asset size should be not exceed 3MB
  • Accepted files will be JPEG, PNG & GIF
  • All values are in pixel.

Publications: ST, BT, A1, ZB SG, STOMP, BH, TNP

Notes:

  1. Executed by SPH Media's vendor.
  2. 3rd Party Impression and Click tracking allowed (secured trackers)
  3. Browser compatibility: Chrome 61, 60, 59 | IE 11 Safari 10+ | Firefox 54+
  4. Only compatible for Mobile web
  5. Mobile Scroller with non-video, total asset size should be not exceed 500kb.
    Mobile Scroller with video, total assets size should not exceed 4MB
  6. Max of up to 3 creatives per campaign. Subject to adaption and production fees.
  7. To provide ad creative in JPG/PSD/AI format (if necessary)




News Rotator

Publication Dimensions (WxH) Maximum File Size Headline Text Format
Zaobao (SG) Rotator Size: 800 x 500
Safe Area : 700 x 400
100KB 30 char (including space) Jpg



BrandInsider : Content / Materials required from client
No. Item Details
1 BrandInsider URL brandinsider.< publication >.com/< BrandInsider_Name>
Eg. brandinsider.straitstimes.com/sphdigital
2 BrandInsider name for masthead Text (less than 18 characters including white spaces)
3 BrandInsider Leaderboard jpeg, png, gif, 728 X 90, max 50kb
4 Mobile Leaderboard jpeg, png, gif, 320 X 50, max 50kb
5 BrandInsider IMU jpeg, png, gif, 300 X 250, max 50kb
6 Main image slider Recommended 3 pictures, jpeg or gif (non-animated), 882 x 420 (maximum 6 pictures).
If no specifications, editorial will choose the appropriate articles to showcase

Optional items at side column:

No. Item Details
1 Video Youtube URL (s)
*No more than 2 or 3 recommended
2 Facebook 1 Facebook account URL
3 Photo Gallery Showcase 50 images or less
4 Instagram (optional) 1 Instagram account URL
5 Twitter 1 Instagram account URL
6 Poll 1 question
2 to 5 answers (less than 10 words each)
7 Quick Links Recommend 6 or less titles with URL links

Items relating to articles:

No. Item Details
1 Clients article Article title, high-res images and text
2 New article(s) Content Brief Form
3 Archive article(s) Brief on types of articles to include