Standard Banners (Image Ads)
Ad Unit	Dimensions (WxH)	Maximum File Size	File Type
Billboard	970 x 250	250KB	JPG
Leaderboard	728 x 90 and 320 x 50		JPG, GIF, PNG
Half page	300 x 600
IMU	300 x 250

Notes:

1. Maximum of 3 creatives allowed per campaign.
2. GIF, JPG or PNG: Submit 3 working days before campaign live date.
3. All ads are subjected to testing and approval by the Publisher.
4. File size beyond stated specification will require third-party hosting (secured tags).
5. RON sites include: ST, BT, A1, Stomp, SGSME, ZBSG, BH, TNP, TM
6. Animated GIF ads to keep to max 15 seconds

Standard Banners (HTML5)
Ad Unit	Dimensions (WxH)	Maximum File Size	File Type
Billboard	970 x 250	250KB	HTML5
Leaderboard	728 x 90 and 320 x 50
Half page	300 x 600
IMU	300 x 250

Notes:

1. Maximum of 3 creatives allowed per campaign. Subject to adaption and production fees.
2. Kindly refer here for HTML 5 guidelines
3. All ads are subjected to testing and approval by the Publisher.
4. Swiffy converted Flash to HTML5 is not allowed.
5. No limit for animation.
6. File size beyond stated specifications requires third-party ad-serving (secured tags).
7. Optional to provide an additional creative file in 2x density, for higher retina devices. (Not applicable for html5/ 3rd party ad hosting)

Standard Banners (With Video)

Ad Unit	Dimensions (WxH)	Video Maximum File Size	Back-up image Maximum File size	Controls	Other Requirements
					Video up to 30-sec	Long Form Video up to 180-sec
Billboard	970 x 250	2MB	250KB	Video controls (including sound on/off button, play/pause and replay button)	Option for third-party ad-serving (secured tags), subject to testing. Sound must be OFF by default.	Video duration: 1st 30 secs autoplay, after which click WATCH MORE to continue. Total duration up to 180 seconds. Option for third-party ad-serving (secured tags), subject to testing. Sound must be OFF by default.
Half page	300 x 600
IMU	300 x 250

Notes:

1. Maximum of 3 creatives allowed per campaign.
2. If the banner is publisher-paid, video must be submitted.
3. All ads are subjected to testing and approval by the Publisher.
4. File size beyond stated specifications requires third-party ad-serving (secured tags).

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Video Masthead

Format	Media Type	Media Dimension (W x H)	Required File Format	Supported Format	Maximum File Size
Video Masthead Desktop	Image area	970(w)x250(h) *safe area is 526(w)x250(h)px *Safe area: Ad copy, logo, CTA	Layered .psd file and Fonts	JPG, GIF, PNG	Up to 500KB
	Video area	MP4 - Ratio 16:9 - Video must fill full screen, no black bars - Poster image	MP4	MP4 (encoded in H.264 codec)	Up to 2MB
Video Masthead Mobile Web	Image area	640(w)x500(h) *safe area is 640(w)x140(h)px *Safe area: Ad copy, logo, CTA	Layered .psd file and Fonts	JPG, GIF, PNG	Up to 500KB
	Video area	MP4 - Ratio 16:9 - Video must fill full screen, no black bars - Poster image	MP4	MP4 (encoded in H.264 codec)	Up to 2MB

Only compatible for Desktop
Browser compatibility: Chrome 61, 60, 59 | IE 11 Safari 10+ | Firefox 54+

Video Masthead Desktop

Video Masthead Mobile web

 

* 3rd party impression and click tracking allowed (Only 1 impression tracker and 1 click tracker for 1 creative set)

Notes:

1. Production of creative done by client.
- Client to submit ad creative for scheduling minimum 5 working days prior to campaign start date
- To provide ad creative in JPG/PSD/AI format (if necessary)
- Template will be provided to client (if necessary)
- Subject to adaption and production fees

2. Production of creative done by SPH Media.
- Client to provide the source files (as stated in the table) in JPG/PSD/AI format to SPH Media, minimum 10 working days prior to campaign start date.
- Up to 3 round of changes. Final changes need to be confirmed not later than 3 working day prior to campaign start date.
- Max of up to 3 creatives per campaign. Subject to adaption and production fees.

3. No animation limit for animated transitional ad

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Mobile Cards

Assets	Media Type	Dimensions (W x H)	Format	Maximum File Size	Click through URL	Other requirements
Mobile Cards	Image	640x360	JPG, GIF, PNG	Up to 100 KB per card, max 5 cards (Only 1 card allows video)	Allow each card to hyperlink to a URL	Layered .psd file for assets. Video duration between 6 - 30sec. Video encode in H.264 codec
	Video	640x360 (Aspect ratio 16:9)	MP4	Up to 2MB

Notes:

1. Executed by SPH Media's vendor.
2. 3rd Party Impression and Click tracking allowed (secured trackers)
3. Browser compatibility: Chrome 61, 60, 59 | IE 11 Safari 10+ | Firefox 54+
4. Only compatible for Mobile web
5. Mobile Cards with non-video, total asset size should be not exceed 500kb.
   Mobile Cards with video, total assets size should not exceed 4MB
6. Max of up to 3 creatives per campaign. Subject to adaption and production fees.
7. To provide ad creative in JPG/PSD/AI format (if necessary)

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Mobile Spin

Format	Media Type		Media Dimensions ( W x H )	Supported Format	Maximum File Size	Other requirements
Mobile Spin	Image		600x600	Background transparent PNG only	300 KB	Mobile Spin max to hold up to 4 options Layered .psd file and fonts for assets.
Mobile Spin Expandable (landing page after taps on spin banner to expand)	Image		576x768	JPG, GIF, PNG	300 KB each
	Video		Aspect ratio 16:9	MP4 H.264	2 MB

Note that Images required as per spin wheel animation need to be in full spin, Also Leave the safe space 40x40 on the right top corner, Do not use logo or Important content on top right corner.

Publications: ST, BT, A1, ZB SG, STOMP, BH, TNP

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Cross Portal Scroller (Static) – Ad Specifications

Format	Media Type	Media Dimensions ( W x H )	Required File Format	Supported Format	Maximum File Size
Mobile Portal	Image	Foreground unit: 320 x 250 (Transparent) Background unit: 320 x 620	Layered .psd file and Fonts	JPG, GIF, PNG	Single creative responsive to mobile and desktop web Image: up to 500 KB
Desktop Portal	Image	Foreground unit: 970 x 300 (Transparent) Background unit: 1440 x 900	Layered .psd file and Fonts	JPG, GIF, PNG

Publication: Straits Times

Cross Portal Scroller (Video) – Ad Specifications

Media Type	Format	Media Dimensions ( W x H )	Required File Format	Supported Format	Maximum File Size
Image	Mobile Portal	Foreground unit: 320 x 250 (Transparent) Background unit: 320 x 620	Layered .psd file and Fonts	JPG, GIF, PNG	Single creative responsive to mobile and desktop web Image: up to 500 KB
	Desktop Portal	Foreground unit: 970 x 300 (Transparent) Background unit: 1440 x 900	Layered .psd file and Fonts	JPG, GIF, PNG
Video	Mobile & Desktop	Aspect Ratio 16:9	MP4	MP4 (encoded in H.264 codec)	Video: up to 2 MB

Publication: Straits Times

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Mobile Scroller
Ad unit	Media Type	Dimensions	File Size	File Type
Mobile Scroller	Image - A large canvas that combine images and image gallery to drive your brand message	750 x 1334	Total asset size should be not exceed 500kb	Accepted files will be JPEG, PNG & GIF All values are in pixel. Layered .psd file and Fonts
	Video - Utilise the entire screen of the device to play an engaging vertical video.	750 x 1334 (for full screen video)	Video file should not exceed 2MB	Accepted files will be JPEG, PNG & GIF Ensure your video file format is MP4 Trim the video to keep the duration between 6 to 30 seconds Encode the video file in the H.264 codec Vertical video 9:16
	Interactive - Option to combine a host of features: 360 degree, photosphere, animation, etc to make your creative truly interactive.	750 x 1334	Total asset size should be not exceed 3MB	Accepted files will be JPEG, PNG & GIF All values are in pixel.

Publications: ST, BT, A1, ZB SG, STOMP, BH, TNP

Notes:

1. Executed by SPH Media's vendor.
2. 3rd Party Impression and Click tracking allowed (secured trackers)
3. Browser compatibility: Chrome 61, 60, 59 | IE 11 Safari 10+ | Firefox 54+
4. Only compatible for Mobile web
5. Mobile Scroller with non-video, total asset size should be not exceed 500kb.
   Mobile Scroller with video, total assets size should not exceed 4MB
6. Max of up to 3 creatives per campaign. Subject to adaption and production fees.
7. To provide ad creative in JPG/PSD/AI format (if necessary)

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News Rotator

Publication	Dimensions (WxH)	Maximum File Size	Headline Text	Format
Zaobao (SG)	Rotator Size: 800 x 500 Safe Area : 700 x 400	100KB	30 char (including space)	Jpg

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BrandInsider : Content / Materials required from client
No.	Item	Details
1	BrandInsider URL	brandinsider.< publication >.com/< BrandInsider_Name> Eg. brandinsider.straitstimes.com/sphdigital
2	BrandInsider name for masthead	Text (less than 18 characters including white spaces)
3	BrandInsider Leaderboard	jpeg, png, gif, 728 X 90, max 250kb
4	Mobile Leaderboard	jpeg, png, gif, 320 X 50, max 250kb
5	BrandInsider IMU	jpeg, png, gif, 300 X 250, max 250kb
6	Main image slider	Recommended 3 pictures, jpeg or gif (non-animated), 882 x 420 (maximum 6 pictures). If no specifications, editorial will choose the appropriate articles to showcase

Optional items at side column:

No.	Item	Details
1	Video	Youtube URL (s) *No more than 2 or 3 recommended
2	Facebook	1 Facebook account URL
3	Photo Gallery	Showcase 50 images or less
4	Instagram (optional)	1 Instagram account URL
5	Twitter	1 Instagram account URL
6	Poll	1 question 2 to 5 answers (less than 10 words each)
7	Quick Links	Recommend 6 or less titles with URL links

Items relating to articles:

No.	Item	Details
1	Clients article	Article title, high-res images and text
2	New article(s)	Content Brief Form
3	Archive article(s)	Brief on types of articles to include

 

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