Online Banner Ad Specifications

Standard Banners (Image Ads)
Ad Unit Dimensions (WxH) Maximum File Size File Type
Billboard 970 x 250 100KB JPG
Leaderboard 728 x 90 and 320 x 50 50KB JPG, GIF, PNG
Half page 300 x 600
IMU 300 x 250

View Example - Leaderboard

View Example - Halfpage

View Example - IMU


Notes:

  1. Maximum of 3 creatives allowed per campaign.
  2. GIF, JPG or PNG: Submit 3 working days before campaign live date.
  3. All ads are subjected to testing and approval by the Publisher.
  4. File size beyond stated specification will require third-party hosting (secured tags).
  5. RON sites include: ST, BT, A1, Stomp, BISG, SGSME, Stirr, ZBSG, BH, TNP

Standard Banners
Ad Unit Dimensions (WxH) Maximum File Size Other Requirements
Billboard 970 x 250 100KB Back up image (JPG, GIF or PNG) of maximum 50 KB.
Leaderboard 728 x 90 and 320 x 50
Half page 300 x 600
IMU 300 x 250

Notes:

  1. Maximum of 3 creatives allowed per campaign.
  2. All ads are subjected to testing and approval by the Publisher.
  3. Swiffy converted Flash to HTML5 is not allowed.
  4. No limit for animation.
  5. File size beyond stated specifications requires third-party ad-serving (secured tags).


Standard Banners (With Video)

Ad Unit Dimensions (WxH) Maximum File Size Back-up image
Maximum File size
Controls Other Requirements
Billboard 970 x 250 100KB 50KB Video controls (including sound on/off button, play/pause and replay button)
  • Requires third-party ad-serving (secured tags).
  • Sound must be OFF by default.
Half page 300 x 600
IMU 300 x 250

View Video Specifications

Format Mp4
Aspect Ratio 16:9
Codec H.264
Bitrate 5.0-7.5 Mbps
Maximum Duration 30 secs
Maximum File Size 8MB


Notes:

  1. Maximum of 3 creatives allowed per campaign.
  2. If the banner is publisher-paid, video must be submitted.
  3. All ads are subjected to testing and approval by the Publisher.
  4. File size beyond stated specifications requires third-party ad-serving (secured tags).
  5. Please take note of the z-index requirement.




Video Masthead

Platform Video File Skinning (Client’s design) Skinning (Custom’s build)
Desktop MP4
– Ratio 16:9
– Video must fill full screen, no black barsPoster image
File type: GIF, JPG
970(w) x 250(h)px
File Type: GIF, JPG
Specify video area with black background
Safe area for text (Ad copy, logo, CTA): max. 526(w)x250(h)
Text
Header text (22 characters with spacing)
Body text (80 characters with spacing)Logo:
File type: EPS, PNG, JPGCall-to-action (CTA) text: E.g. Find out more, Learn more
Mobile Web MP4
– Ratio 16:9
– Video must fill full screen, no black barsPoster image
File type: GIF, JPG
320(w) x 250(h) px
File Type: GIF, JPG
Specify video area with black background
Safe area for text (Ad copy, logo, CTA): max. 320(w)x66(h)
Text
Header text (22 characters with spacing)
Body text (80 characters with spacing)Logo:
File type: EPS, PNG, JPGCall-to-action (CTA) text: E.g. Find out more, Learn more

Only compatible for Desktop
Browser compatibility: Chrome 61, 60, 59 | IE 11 Safari 10+ | Firefox 54+





Mobile Cards

Assets Media Type Dimensions
(W x H)
Format Maximum File Size Click through URL Other requirements
Mobile Cards Image 640×360 JPG, GIF, PNG 500KB per card Allow each card to hyperlink to a URL Layered .psd file for assets.

Video duration between 6 – 30sec.

Video encode in H.264 codec

Video 640×360
(Aspect ratio 16:9)
MP4 2MB

Notes:

  1. For mobile web only
  2. Publications: ST, BT, A1, ZB SG, STOMP, BH, Business Insider
  3. 3rd Party Impression and Click tracking allowed (secured trackers)

View Example





News Rotator

Publication Dimensions (WxH) Maximum File Size Headline Text Format
The Straits Times 300 x 200 50KB 60 char (including space) Jpg
STOMP 700 x 420 50KB 90 char (including space) Jpg
Zaobao (SG) Rotator Size: 800 x 500
Safe Area : 700 x 400
100KB 30 char (including space) Jpg
Zaobao (CN) Rotator Size: 800 x 500
Safe Area : 700 x 400
100KB 18 char (including space) Jpg



Mobile Scroller
Ad unit Media Type Dimensions File Size File Type
Mobile Scroller Image
– A large canvas that combine images and image gallery to drive your brand message
iPhone 4 (default)
640 x 960iPhone 5
750 x 1334iPhone X
750 x 1624Please provide PSD containing the 3 creatives
Total asset size should be not exceed 500kb
  • Accepted files will be JPEG, PNG & GIF
  • All values are in pixel.
Video
– Utilise the entire screen of the device to play an engaging vertical video.
iPhone 4 (default)
640 x 960iPhone 5
750 x 1334iPhone X
750 x 1624Please provide PSD containing the 3 creatives
Total asset size should be not exceed 500kb
  • Accepted files will be JPEG, PNG & GIF
  • Ensure your video file format is MP4
  • Trim the video to keep the duration between 6 to 30 seconds
  • Encode the video file in the H.264 codec
  • Vertical video 9:16
Interactive
– Option to combine a host of features: 360 degree, photosphere, animation, etc to make your creative truly interactive.
iPhone 4 (default)
640 x 960iPhone 5
750 x 1334iPhone X
750 x 1624Please provide PSD containing the 3 creatives
Total asset size should be not exceed 500kb
  • Accepted files will be JPEG, PNG & GIF
  • All values are in pixel.

Publications: ST, BT, A1, ZB SG, STOMP, BH, Business Insider

Notes:

  1. Executed by SPH vendor.
  2. 3rd Party Impression and Click tracking allowed (secured trackers)
  3. Browser compatibility: Chrome 61, 60, 59 | IE 11 Safari 10+ | Firefox 54+
  4. Only compatible for Mobile web
  5. Total asset size should be not exceed 500kb



BrandInsider : Content / Materials required from client
No. Item Details
1 BrandInsider URL brandinsider.< publication >.com/< BrandInsider_Name>
Eg. brandinsider.straitstimes.com/sphdigital
2 BrandInsider name for masthead Text (less than 18 characters including white spaces)
3 BrandInsider Leaderboard jpeg, png, gif, 728 X 90, max 50kb
4 Mobile Leaderboard jpeg, png, gif, 320 X 50, max 50kb
5 BrandInsider IMU jpeg, png, gif, 300 X 250, max 50kb
6 Main image slider Recommended 3 pictures, jpeg or gif (non-animated), 882 x 420 (maximum 6 pictures).
If no specifications, editorial will choose the appropriate articles to showcase

Optional items at side column:

No. Item Details
1 Video Youtube URL (s)
*No more than 2 or 3 recommended
2 Facebook 1 Facebook account URL
3 Photo Gallery Showcase 50 images or less
4 Instagram (optional) 1 Instagram account URL
5 Twitter 1 Instagram account URL
6 Poll 1 question
2 to 5 answers (less than 10 words each)
7 Quick Links Recommend 6 or less titles with URL links

Items relating to articles:

No. Item Details
1 Clients article Article title, high-res images and text
2 New article(s) Content Brief Form
3 Archive article(s) Brief on types of articles to include