Pepsi ‘Refresh Your Imagination’ Campaign

Pepsi which stands for ultimate refreshment; a Brand which encourages boldness within the context of lifestyle and attitude, wanted to REFRESH the perception among Singaporeans with a co-creation campaign with the tagline “Refresh Your Imagination” by featuring a creative execution with a 4pp false cover wrap. We wanted to give readers a little surprise by including a fun, reactive card that unveils a refreshing glass of Pepsi when water is poured over it.

Watch the video to find out how we managed to use the innovation of print to refresh our readers' imagination!