Breaking away from a traditional sticker wall, Tenet Sompo Insurance takes on a unique execution by using larger-than-life visuals augmented with 3D effect using “trick art” concept at the Ocean Financial Centre — one of Singapore’s most prestigious underground pedestrian networks exclusively marketed by SPHMBO.
Representing the various types of protection products offered, Tenet Sompo aims to raise greater brand awareness about its offerings among the PMETs through its attention-grabbing visuals. To further enhance the brand message in a fun and engaging way, audiences are encouraged to pose and take photographs, tag it with the #TenetSompoInsurance hashtag and upload to their Facebook account. The most creative pose stands to win a Resorts World Sentosa 2D1N Staycation package worth $1,015!
Said Ms Stella Tan, Chief Executive Officer at Tenet Sompo Insurance: “This is a bold and out-of-the-box campaign that not only pushes our brand message, but also pulls the audience to ‘interact’ with our brand and be part of the campaign.”
She added: “We intentionally moved away from a typical advertisement with models posing in a nice setting but opted instead to wow the audience with larger-than-life objects. Through this campaign, we hope to remind individuals and companies not to be caught in unexpected situations without the right protection.”
To explore unique advertising opportunities with SPHMBO, please call Sales Hotline at 6319-5226