SPH Integrated Marketing Division’s (IMD) Reimagine SPH trade event held at PARKROYAL on Pickering on 10 Nov hosted by Chief Marketing Officer Elsie Chua, saw the launch of SPH’s two newest radio stations, 96.3好FM and MONEY FM 89.3.
The 400-strong crowd of clients and agency partners were the first to meet the presenters of both radio stations.
Launching on 8 Jan, 96.3好FM is SPH’s first Chinese talk radio station aimed at Singaporeans approaching their prime with a unique blend of music from the 80s including xinyao favourites. Some of Singapore’s best-loved radio personalities will host longer and more interactive talk segments relevant to this age group, such as health, finance, travel and food.
Meanwhile, you can tune in to MONEY FM 89.3 from 29 Jan next year - Singapore’s FIRST and ONLY radio station dedicated to business, investing and personal finance. With content from The Business Times and other expert guests, plus lifestyle and entertainment content aimed at professionals, MONEY FM is tailor-made to keep savvy listeners current on all the relevant news and trends they need to succeed in today’s fast paced corporate world.
Ignatius Low, Head of Media Solutions, SPH IMD anchored the print segment, where he highlighted key findings from a recent Nielsen media survey on which media vehicles play the most influential role in a customer’s purchase decision.
He said: “It turns out that The Straits Times plays the most influential role across 13 out of 20 product categories.”
“I love this, The Straits Times is the most influential media in a customer’s purchase decision on TV services – not TV. On Internet services - not the Internet!”
Tan Su-Lin, Head of Sales Strategy & Operations, SPH IMD, took on the digital portion, where she touched on the Singapore Media Exchange, which takes our programmatic play to the next level.
She said, “SMX will provide you with brand-safe inventory in a premium publisher context layered with the combined data sets of both Mediacorp and SPH. We can deliver targeted advertising at scale.”
“This also frees up the time of our account managers to focus on being better consultants to you, for your cross-media advertising campaigns.”
SPHMBO Product Development Director, Julie Wee, meanwhile, showcased interesting videos of successful campaigns by SilkAir and SK-II on our outdoor media.
A fireside chat with Elsie and SPH Deputy CEO Anthony Tan rounded up the event, where they discussed the future of SPH in this competitive video landscape.
After the presentation, guests mingled and chatted with the speakers and other SPH representatives as they drank bespoke cocktails from the Print, Digital, Radio, and Outdoor bars.
Watch the full video above to get the complete Reimagine SPH experience.