March 18, 2020
SPH Magazines’ premier interior design magazine, Home & Decor (H&D) Singapore, has revamped its website (www.homeanddecor.com.sg) with a fresh look, better site navigation and enhanced content offerings.
The site also offers industry partners more opportunities to increase their brand visibility through the following sections:
- Video content partnerships are available through the newly launched H&D TV, which will allow advertisers to tap on the Home & Décor team’s expertise in creating and producing relevant content. The site’s online video channel will feature a variety of video series by the H&D team, where they share current trends, inspiring designs, and shopping tips.
- Consumer brands targeting homeowners can also quickly connect with the audience through the sponsorship of a Content Hub, which is a dedicated topic-specific section.
- The dedicated IDs section serves as a comprehensive directory of trusted and reliable local interior designers. ID studios can make use of this section through the sponsorship of the anchor block or by including more projects in their digital portfolio.
- Merchant partners can participate in the e-Commerce Affiliate Programme to make use of the site’s enhanced capabilities to market their range of curated products, and more effectively reach out to a targeted and captive audience.
To make it easier for users to access their favourite content, popular categories such as House Tours, Shopping, Design and Interior Designers (IDs) are now prominently displayed, with more emphasis on showcasing visually engaging, design-led and inspiring imagery.
Editor-in-Chief of Home & Decor, Young Lim, said: “Our objective is to enhance and enrich the user experience, while at the same time continuing to provide informative and inspiring content, and decor ideas in impactful ways. H&D TV also offers us prime online space to share all our video content with our audience to make them truly a part of the H&D tribe.”
With over three decades of history, Home & Decor Singapore is the nation’s leading magazine focusing on design and caters to design lovers, industry professionals and homeowners looking for inspirational ideas on home renovation.
H&D’s website www.homeanddecor.com.sg complements the print edition as a one-stop platform for the sharing of interior design, decor shopping ideas and renovation tips.